Creative Director

Horizon Media•New York, NY

9d•$160,000 - $190,000•Hybrid

About The Position

The Creative team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create. The role of the Creative Director within Blue Hour Studios is to power its creative competency from idea to execution. The Creative Director is an avant-garde leader, and robust creative thinker. They will conceive and pitch original branded concepts across formats (social, event, partnerships, community, OOH and occasionally, more legacy channels). They will present polished, strategic creative in collaboration with their Creative team members, and the wider Blue Hour team (Account, Strategy, Influencer). They will lead client workshops, brainstorms and tissue sessions. They will ensure that Blue Hour Studios creative is premium and front line and will provide input across a wide variety of creative projects and clients. This person will provide input on productions and design projects and ensure the premium quality of all creative output.

Requirements

Hands on, culturally switched on and insatiably curious
A ‘tastemaker,’ an identifiable leader
Lives on the bleeding edge of real world and online culture and knows how to bring others ‘in’ on it
Passionate about social media, branded social content, influencers/creators and therein for opportunities for brands
Cares about how the algorithms work and thinks deeply about what makes good content
Can express ideas through powerful, concise verbal and written storytelling paired with well-curated visuals that sell it
Knows about the next hyped advertising / social media marketing ‘thing’ before it hits trades, and knows what makes a consumer headline that really hits on culture and gets people talking about a brand or a product
Has a realistic understanding of culture outside the four walls of advertising and understands how to leverage market and industry research to inform net new ideas
Has done design work or more general art direction across mediums
Might have helped to produce shoots or art direct on sets – most likely, came up with the idea itself

Nice To Haves

10+ years of experience in a creative role
At least 4+ in a leadership role
Portfolio featuring examples from projects on TikTok, Reels, X, and/or YouTube Shorts for brands
Exceptional storyteller, mastery of presentation skills with the goal of selling exciting work
Strong conceptual skills and demonstrated passion for social media
Culture-first thinker who can extrapolate insights that drive creative work
High design aesthetic and experienced in design thinking
Strong observational skills, can distill complex creative nuances and explain them
Experience managing design, production and experiential teams to execute brand content, and experiences (this includes on-set experience, with and without clients on-site)
Innate curiosity and compassion
Fluency in presentation and slide design in Google Slides, PowerPoint and Keynote
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects)

Responsibilities

Responsible for managing junior members of the creative team
Provides actionable, constructive, and palatable written and verbal feedback as necessary
Keeps team up to date with new processes, tools, ideas, and innovative executions
Conducts performance reviews and manages expectations of their staff
Sets expectations for growth potential for junior creatives
Conceive and pitch original branded concepts across formats (social, event, partnerships, community, OOH and occasionally, more legacy channels)
Present polished, strategic creative in collaboration with their Creative team members, and the wider Blue Hour team (Account, Strategy, Influencer)
Lead client workshops, brainstorms and tissue sessions
Ensure that Blue Hour Studios creative is premium and front line
Provide input across a wide variety of creative projects and clients
Provide input on productions and design projects and ensure the premium quality of all creative output