Creative Director

Ivy Rehab•Philadelphia, PA

1d•Remote

About The Position

Ivy Rehab is growing and seeking a Creative Director who is a rare hybrid: a high-level brand strategist who isn't afraid to get their hands dirty in the craft. The primary mission is to lead the visual and verbal evolution of Ivy Rehab Physical Therapy and Ivy Rehab for Kids. This role will be the architect of the brand identity, owning everything from the "big idea" to the daily execution of video, design, and copy across all platforms.

Requirements

10+ years in creative roles, with at least 3+ years in a leadership position (CD or ACD).
A proven track record of successful brand identity launches and multi-channel campaigns.
Deep understanding of the Adobe Creative Suite, Figma, and modern video production workflows.
Exceptional presentation skills.

Nice To Haves

Experience in healthcare, wellness, or retail/multi-site brands is a significant plus.
AI-curious

Responsibilities

Lead the strategic direction of the Ivy Rehab identity, ensuring it reflects our energized and modern culture.
Develop and enforce comprehensive brand guidelines that ensure consistency across 700+ locations.
Translate business goals into compelling creative strategies that resonate with both patients and referral partners.
Lead the development of all creative assets, including digital advertising, social media content, website UI/UX, and physical clinic collateral.
Maintain a high bar for visual excellence and modern aesthetics.
Ensure our brand voice is consistent, empathetic, yet high-energy.
Oversee video production from concept to final cut.
Manage an internal creative team and a network of external agencies/freelancers.
Implement processes that allow the team to move fast without breaking the brand.
Work closely with Operations and Clinical teams to ensure creative supports bottom-line business results.