Creative Director (Hands-On Brand & Growth)

WeAreX

1d•Remote

About The Position

We are seeking a hands-on Creative Director who possesses both leadership and creation capabilities. This role involves active participation in daily creative output, shaping the brand through personal work, and guiding freelancers and external partners. The Creative Director will be responsible for elevating and protecting the brand across all touchpoints, ensuring consistency, commercial effectiveness, and brand authenticity. This position is crucial for building standout creative that drives awareness, engagement, and performance during a new growth phase. The role requires directing external creatives, managing workflows, and maintaining quality control while remaining hands-on. The ideal candidate is passionate about creating great work, thinks strategically, acts quickly, and actively seeks new ideas, tools, trends, and creative opportunities.

Requirements

Strong experience in a senior creative, brand, or digital design role.
A portfolio showing both strategic thinking and hands-on execution across multiple channels.
Strong design craft across digital, branding, motion, content, advertising, and web.
Video editing and motion design skills with the ability to create engaging performance and brand content.
Expert knowledge of tools such as Figma, Adobe Photoshop, and Adobe Creative Suite.
Experience directing freelancers or external creative teams while remaining hands-on yourself.
Strong understanding of branding, storytelling, and visual consistency.
Comfortable working in a fast-paced, high-growth environment with shifting priorities.
Highly proactive, organised, and commercially minded.
Naturally curious and always searching for better ways to create, communicate, and improve.
Happy switching between strategy, execution, project management, and creative leadership.

Responsibilities

Lead the creative direction of the brand across all digital channels, campaigns, content, and customer touchpoints.
Personally design and create high-quality growth-focused assets across social media, paid advertising, websites, landing pages, email, presentations, and campaigns.
Own and evolve the brand identity, ensuring consistency while continuously raising creative standards.
Create compelling static and motion content that drives awareness, engagement, and conversion.
Produce and edit video content for paid social, brand campaigns, product storytelling, and organic channels.
Translate ideas into concepts, sketches, wireframes, mockups, prototypes, and final creative assets where needed.
Design and build landing pages, campaign pages, and digital experiences using tools such as Framer, Webflow, or similar platforms.
Create email campaigns and templates for CRM platforms such as Mailchimp or similar tools.
Manage freelancers, agencies, photographers, videographers, developers, and other creative partners when required.
Brief external creatives clearly and ensure all output aligns with brand standards.
Work closely with internal teams across growth, marketing, and product to deliver effective creative at speed.
Review campaign performance and optimise creative assets based on results, testing, and user feedback.
Stay ahead of design trends, emerging platforms, AI tools, and new creative opportunities.
Bring fresh thinking and innovation that keeps the brand leading rather than following.