Creative Director

Renuity•Charlotte, NC

About The Position

Renuity is undergoing a major brand transformation, aiming to establish a strong national brand presence that matches its current scale as the 5th largest home remodeling company in the US, operating in 40 states with nearly 4,000 employees. This transformation involves evolving positioning, messaging, visual identity, and creative expression, alongside building a more integrated, full-funnel marketing approach and the creative capability to support it. This role offers a unique opportunity to shape a national brand's future, translating brand strategy into distinctive creative expression, setting the creative vision and quality standards, and building the necessary capabilities. The Creative Director will lead work across design, copy, video, photography, motion, and digital experiences, turning strategy into ideas and ideas into connected customer journeys. This is a hands-on "builder" role for someone who thrives on creating and influencing how millions of homeowners perceive Renuity. The position involves shaping creative standards, processes, partnerships, and talent models, determining when to create internally, direct, delegate, systematize, or engage external expertise. The ideal candidate will have exceptional visual judgment and a strong foundation in design or art direction, with a willingness to be actively involved in the creative work.

Requirements

12+ years of experience in design, art direction, and creative development, ideally across agency and/or sophisticated in-house brand environments
A portfolio of demonstrating exceptional design craft, art direction, and conceptual thinking across a range of channels and formats
Deep expertise in graphic design, typography, composition, visual systems, and brand expression
Demonstrated ability to take an idea beyond a single execution and build an integrated visual system around it
Experience art directing photography, video, and/or motion and working effectively with specialists in those disciplines
Experience collaborating with writers and contributing meaningfully to multidisciplinary campaign concepts
Experience directing or mentoring designers and providing actionable feedback that makes work materially better
Ability and desire to remain hands-on while simultaneously providing creative leadership to others
Strong understanding of brand systems and the judgment to know when consistency matters and when the brand should stretch
Experience working with agencies, freelancers, photographers, filmmakers, and other external partners
Comfort operating in a lean, fast-moving environment with significant creative volume and evolving processes
Curiosity about creative effectiveness and willingness to use customer insights, testing, and performance data to improve work
Strong presentation and communication skills

Responsibilities

Set the creative vision and quality bar: Define what excellent, distinctly Renuity creative looks like and ensure work across channels and disciplines lives up to that standard.
Turn strategy into ideas: Partner closely with Brand & Communications, Divisions, and channel teams to translate business objectives, audience insights, and communications strategies into powerful creative platforms and campaign concepts.
Lead integrated creative development: Own creative from brief through concept and execution, ensuring ideas work cohesively across paid media, social, web, lifecycle, experiential, print, and other customer touchpoints.
Direct across disciplines: Provide creative leadership across design, copy, video, photography, motion, and digital experiences, bringing the right specialists together around a unified idea.
Stay close to the craft: Personally contribute to concept development, art direction, and high-priority creative work when your expertise can materially elevate the output.
Lead agency and external creative partners: Brief, direct, and evaluate agencies, freelancers, production partners, and specialist resources, ensuring external work feels as connected to Renuity as work created internally.
Build for both brand and performance: Develop creative that strengthens long-term brand equity while supporting measurable business outcomes, using customer insights, testing, and performance data to make the work more effective over time.
Creative a scalable creative model: Help determine which capabilities should live internally, which are best handled externally and where systems, templates, or technology can make the organization faster and more effective.
Strengthen creative operations: Establish effective approaches to briefing, concept development, review, feedback, approvals, and asset management in partnership with marketing operations/project management.
Build Renuity's creative ecosystem: Help strengthen our visual identity, campaign systems, photography and video libraries, templates, guidelines, and other foundational creative assets.
Develop creative talent: Direct, mentor, and raise the capabilities of internal creative team members while helping define the talent Renuity will need as the function evolves.
Champion the work: Present creative thinking clearly and persuasively to senior stakeholders, navigating feedback while protecting the strength and integrity of the brand.