Creative Director

Goodwin•New York, NY

32d•$180,000 - $235,000

About The Position

Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do. Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer. This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers. As the Creative Director, you will own and oversee all aspects of Goodwin’s global creative function. You’ll develop a deep understanding of the firm’s brand, and work to elevate and evolve it on a consistent, ongoing basis. You’ll build and lead a best-in-class team to deliver compelling, differentiated, and high-impact creative solutions that elevate Goodwin’s brand and support its strategic priorities.

Requirements

A visionary creative leader with a strong portfolio of impactful, multi-channel work
A strategic, big-picture thinker who can translate complex business objectives into compelling creative solutions
An exceptional communicator and collaborator, able to influence and align stakeholders across all levels
A hands-on leader who can both set direction and dive into execution when needed
A builder of high-performing teams with a passion for mentoring and developing talent
Deeply invested in brand quality, creative excellence, and continuous improvement
Detail-oriented, disciplined, and relentless in the pursuit of exceptional work
Able to manage multiple projects and deadlines in a fast-paced environment without sacrificing craft and precision
12+ years of proven work experience in creative roles, with 5+ years in a leadership role overseeing integrated creative functions including design and copywriting
Bachelor’s degree in design, marketing, communications, advertising, or related field, or equivalent experience
Experience building and scaling a creative team
Experience working within a workflow management tool; Workfront knowledge a plus
A portfolio will be requested and is required as part of the application process

Nice To Haves

In-house/brand-side and professional services experience preferred

Responsibilities

Define and lead the firm’s global creative vision, ensuring alignment with brand and marketing strategy and business objectives
Develop a deep understanding of the Goodwin brand and continuously elevate and evolve its expression across all channels
Translate marketing goals into clear, compelling, and novel creative solutions
Partner with senior stakeholders to shape and prioritize creative initiatives that support key firm priorities
Own and maintain the firm’s brand guidelines for visual identity and voice and tone; continuously refine and evolve them to ensure they remain modern, differentiated, and impactful
Oversee all creative design and copywriting projects and initiatives end-to-end from ideation through execution, with a relentless focus on the details that distinguish final outputs from “good enough” to exceptional
Ensure consistency in visual identity, voice, and tone across all channels and formats spanning digital, print, motion/video, and experiential
Lead team in developing memorable branded solutions for priority marketing campaigns, events, and initiatives; collaborate closely with other Marketing & Communications and stakeholder teams to ensure objectives are met
Oversee and manage relationships with vendors, agencies, and offshore production resources to ensure quality, efficiency, and excellence in execution
Lead, mentor, and motivate a high-performing team across creative disciplines
Build, expand, and optimize team capabilities and structure to support the growing scope of the Marketing team and broader department
Foster a culture of creativity, collaboration, accountability, and continuous improvement
Ensure effective resourcing and workload management across creative projects and priorities
Optimize creative workflows, processes, and tools to drive efficiency and scalability in close collaboration with team members in other Marketing functions including Marketing Strategy, Operations, and Technology
Introduce new formats, storytelling approaches, and technologies to enhance creative outputs
Encourage experimentation and the adoption of new creative techniques, tools, and trends