Creative Director

Crunch Fitness - CR Holdings•Tampa, FL

82d•Onsite

About The Position

The Creative Director is responsible for creating and managing visual content across multiple platforms, including graphic design, videography, and website development. This role involves designing engaging graphics, producing high-quality videos, and developing and maintaining websites to enhance the company’s online presence and support its marketing and communication strategies.

Requirements

Bachelor’s degree in Graphic Design, Digital Media, Web Development, or a related field preferred
2-4 years of experience in graphic design, website development, and videography
Proficiency in design software (e.g., Adobe Creative Suite), video editing software (e.g., Adobe Premiere, Final Cut Pro), and web development languages (e.g., HTML, CSS, JavaScript)
Proficient in Google collaboration tools such as Drive, Docs, Sheets.
Strong communication, conceptual thinking, typography skills and design skills
Strong project management skills
Strong visual design skills and a keen eye for aesthetics.
Excellent technical skills in videography and video editing
Ability to manage multiple projects and meet deadlines

Responsibilities

Maintain and update internal websites (Squarespace, Webflow) including landing page creation, content updates, and optimizations.
Design engaging PowerPoints, presentations, and creative assets to support company initiatives.
Develop high-quality video and photo assets through filming, motion graphics, photography, and graphic design.
Design compelling marketing materials, internal communications, and branding collateral as needed.
Craft persuasive and impactful copy for campaigns, website content, and marketing initiatives.
Continuously explore and implement innovative tools, software, and best practices to enhance marketing strategies.
Track, analyze, and report on campaign performance using platforms like VFP, HubSpot, and Meta. Provide strategic recommendations for optimization.
Evaluate market trends, regional dynamics, and competitor strategies to identify opportunities for growth.
Assist Group X, Personal Training, Membership, Corporate Sales, and Recruiting teams with marketing and creative needs.
Help implement digital, traditional, and grassroots marketing initiatives to drive brand awareness and engagement.
Support creative efforts for existing locations and new pre-sale markets to ensure a cohesive brand presence.
Manage daily workflow, ensuring smooth execution of marketing and creative projects.