Creative Director

Versant•Carlsbad, CA
•$150,000 - $190,000•Hybrid

About The Position

As Creative Director, you will lead a team of designers, videographers, and brand storytellers to produce compelling work across marketing campaigns, product launches, video content, events, and digital experiences—including UI/UX for software and simulation interfaces. You will supervise and support assigned team members and departmental personnel, provide ongoing coaching, direction, and performance management, and prioritize team workload and oversee project execution to ensure deadlines are met. You will also participate in interviewing, hiring, onboarding, and termination processes in partnership with HR.

Requirements

  • Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field required.
  • 8+ years of experience in creative leadership roles, preferably in sports tech, entertainment, or consumer electronics.
  • Strong portfolio demonstrating work across branding, video, product UI, and integrated campaigns
  • Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
  • Strategic thinker with strong storytelling, conceptual, and executional skills.
  • Comfortable presenting to executives, athletes, and external stakeholders.
  • Willingness to travel up to 15% of time

Nice To Haves

  • Experience with luxury, lifestyle, or sports brands a strong plus.
  • Passion for golf, sports, or interactive technology is highly desirable.

Responsibilities

  • Define and elevate the Full Swing brand identity across all channels—digital, print, in-product, and experiential.
  • Direct high-impact marketing campaigns, product launches, and brand partnerships (e.g., PGA Tour, athlete endorsements).
  • Collaborate closely with product, engineering, and marketing teams to align visual storytelling with product strategy and business goals.
  • Lead the creation of engaging multimedia content including video, social media assets, digital ads, and simulator experiences.
  • Guide UI/UX direction for our simulator software and companion apps, ensuring world-class design and functionality.
  • Manage and mentor a multidisciplinary creative team, fostering innovation, accountability, and excellence.
  • Own relationships with external creative partners, agencies, and production vendors.
  • Monitor performance and iterate based on creative KPIs, user feedback, and brand metrics.
  • Perform other duties as assigned.

Benefits

  • health insurance
  • retirement plans
  • paid time off
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