Creative Director (onsite in Sherman Oaks)

ColourPop•Los Angeles, CA

3d•Onsite

About The Position

ColourPop is seeking a Creative Director to lead the brand's visual identity across all platforms. This role requires a blend of strategic vision and hands-on execution, translating brand positioning into a cohesive design language for packaging, e-commerce, retail, paid media, and organic social. The ideal candidate is a master of packaging and print design, a confident systems thinker across digital, and adept at translating fun, playful, and sensorial brand language into eye-catching designs. This is a fast-paced, commercially-driven environment where the ability to manage multiple projects simultaneously is essential. The role involves leading a team of three graphic designers and fostering a culture of craft and creativity.

Requirements

8+ years of design experience with a significant focus on packaging (beauty, personal care, or consumer goods).
At least 3 years in a creative lead or director role managing a team.
A strong portfolio demonstrating packaging mastery, brand design range, and creative vision from concept to execution.
Deep expertise in structural and graphic packaging design, including materials, finishes, dielines, and vendor relationships.
Proven ability to design in systems and maintain a cohesive design language across product lines, retail environments, and digital channels.
Strong command of digital design for e-commerce, paid media, and social media.
Deep familiarity with print production, including color management, pre-press, vendor communication, structural dielines, and material selection.
Expert-level proficiency in Adobe Creative Suite and Figma.
Comfortable using project management tools and understanding the full production pipeline.
Proven experience leading a creative team, interpreting feedback, and providing actionable direction.
Ability to move fast and produce great creative in a high-launch-volume environment without sacrificing quality.
Excellent communication and organizational skills, including running creative reviews, writing briefs, and managing competing priorities.
A passion for the visual language of the beauty category and a desire to make ColourPop the best-looking brand in the aisle.
Comfortable working cross-functionally with marketing, product development, and operations.

Nice To Haves

Experience with performance creative (static ad formats, motion design direction, creative testing frameworks for paid social and paid search).
Experience in the beauty, fashion, or lifestyle industry.
Motion design experience (concept through execution, understanding how animation elevates brand storytelling).
3D design or CGI experience (product renders, campaign visuals, or immersive digital assets).

Responsibilities

Own the ColourPop visual language end to end across packaging, digital, print, retail, and paid media.
Define how the brand appears across all surfaces and develop/maintain design guidelines for consistency.
Lead structural and graphic design for all product packaging, from concept to production-ready files, understanding materials, finishes, dielines, and vendor relationships.
Partner with Marketing and Creative leadership to translate brand strategy and product positioning into clear, ownable creative direction.
Ensure design integrity across all channels, including DTC e-commerce, Ulta, Target, retail fixtures, paid digital, and organic social.
Drive creative direction for key franchise and innovation launches, collaborating on concept-to-shelf execution.
Develop performance creative, understanding what works in paid media (static, motion design, conversion-driving creative).
Lead and manage a team of three graphic designers, providing direction, guidance, and support.
Review and approve all design work, maintaining high standards of quality and creativity.
Manage multiple projects simultaneously, ensuring timely delivery through collaboration with Creative Services and Project Management.
Handle various tasks including creative direction, vendor calls, asset reviews, and brief rewrites, demonstrating a multi-hat mentality.