Director, Creative Director

WP Engine • Austin, TX

2d

About The Position

As a Creative Director in the B2B Technology space, you are an operational and performance-driven leader responsible for the visual evolution of our brand across all channels. Your primary mission is to transform creative output into a high-velocity engine that accelerates integrated campaigns for the transactional SMB segment, driving demand generation and conversion. Distinguishing this role, you will focus on performance marketing creative through a scalable, 'AI-first' workflow that minimizes time-to-market for campaigns. You will bridge the gap between big-idea storytelling and data-driven execution, leading a multidisciplinary team of designers, copywriters, and videographers.

Requirements

• 10+ years of creative experience, with at least 5 years in a B2B technology or SaaS environment.
• Understanding of the buyer journey and how to communicate complex value propositions.
• Proven track record of building "Design Ops" or "Creative Ops" functions.
• Ability to interpret media reports and performance dashboards.
• Comfortable discussing performance marketing.
• Mastery of the Adobe Creative Cloud and Figma.
• Familiarity with Project Management tool, Asana, is essential.
• A forward-thinking approach to Generative AI tools (Midjourney, Jasper, ChatGPT) to speed up brainstorming, mood-boarding, and versioning.

Responsibilities

• Design and implement a scalable end-to-end creative workflow (from brief to delivery) that minimizes bottlenecks and maximizes asset throughput.
• Build and manage an "AI-first" creative stack to exponentially increase production speed. This includes using generative AI for rapid storyboarding, localized copy variations, and automated extensions to keep the creative engine running.
• Establish clear, tiered approval gates that empower creatives to move fast while ensuring stakeholder approval.
• Partner with the Paid Media teams to analyze creative performance data.
• Oversee the implementation of templated systems (e.g., Figma, Adobe CC, or Digital Asset Management platforms) to enable channel teams.
• Set the North Star for the brand’s visual and verbal identity, ensuring it resonates with technical B2B buyers and C-suite stakeholders alike.
• Lead the conceptual development of integrated campaigns, ensuring channel consistency from high-level brand awareness down to low-funnel ads.
• Act as the primary creative partner for leadership and Marketing, translating complex ideas into simplified, compelling market narratives.
• Manage and grow a core team of copywriters, designers, and videographers.
• Build and manage a "bench" of specialized contractors and agencies.
• Dynamically manage the creative budget and roadmap, balancing internal bandwidth with external spend to meet fluctuating demand.

Benefits

• Company Stock Options
• Great Health Benefits (Medical, Dental, Vision, Life Insurance)
• HSA Company contribution
• Fertility Benefits (IVF/Fertility drug coverage)
• Paid Family and Caregiver’s Leave
• 401(k) with a 4% match
• Disability Insurance
• Generous Vacation Time
• 4 Company Wellness Days a year
• 1 floating holiday
• One-time $500 payment to set up your home office
• Free subscription to Calm
• Employee Assistance Program
• Pet Insurance options available
• On-going education through LinkedIn Learning, Workday Learning, and our Career Growth Portal.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed