Creative Director, Performance Marketing

Meta•Los Angeles, CA

About The Position

We're looking for a Creative Director with GenAI expertise and a track record of developing concept-driven digital ads for performance marketing. In this role, you'll lead external agencies and cross-functional teams to deliver high-impact creative that engages Meta's small and mid-size business audiences—and drives revenue.

Requirements

10+ years of experience as a Creative Director in digital advertising and direct response marketing or lead in a creative/design related occupation
Experience with AI and generative AI tools used for creative ideation and production
Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines
Portfolio that demonstrates proven experience developing the creative strategy, ideation, refinement of conceptual campaigns that drive results - and showcases a mastery of creative direction, and an elevated style and aesthetic
Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels
Understanding of the business-to-business marketing landscape and Meta’s advertising tools
Demonstrated experience collaborating effectively with external agencies and cross-functional teams
Proven experience successfully problem-solving and thinking strategically for advertising campaigns
Experience driving fast-moving projects through to completion while balancing evolving priorities and a broad range of stakeholders
Software Proficiencies: Figma, Advanced GenAI tools and AI node-based workflow tools, Adobe Creative Suite

Nice To Haves

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
12+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation
Bachelor's degree in Advertising Creative/Art Direction, or equivalent experience

Responsibilities

Develops and leads creative concepts for ongoing digital marketing campaigns (on- and off- platform), ensuring alignment with business objectives and brand strategy
Define creative strategies and vision for AI-generated ads across SMB DRM
Works with AI and GenAI tools for creative ideation and production
Leverages historical campaign performance and trends to inform future creative decisions
Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
Leads regular creative reviews and presentations to internal stakeholders, including leadership
Sets the creative inputs across creative testing plans to optimize creative
Fosters trusting relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work