Creative Director, Design

Meta•Los Angeles, CA

2d•$177,000 - $248,000

About The Position

Meta is seeking a Creative Director, Design to lead brand expression and visual strategy in Reality Labs. This role sits at the intersection of brand storytelling, visual expression with a focus on Go-to-Market efforts. You will partner with product designers, content designers, industrial designers, motion designers, creative technologists, and engineers to ship high-quality digital retail experiences for our expanding hardware portfolio. You understand how to balance compelling creative with conversion. You are focused on execution, quality, and are experienced in integrating generative AI tools into creative workflows to drive innovation and efficiency at scale.

Requirements

Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression
Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles
Knowledge of design principles related to design systems and brand
Experience working across various styles and mediums including photography/art direction, motion/animation, and brand design

Nice To Haves

Experience coordinating, directing, and providing creative direction to contractors, agencies, and in-house teams
Track record of operating independently, demonstrating creative leadership, being detail-oriented, and delivering results in a highly organized manner
Experience bringing clarity to complex, sometimes ambiguous projects and processes, proactively working towards solutions
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience prioritizing across multiple concurrent projects based on impact, deadlines, and stakeholder needs, including independent time management and adapting to shifting requirements

Responsibilities

Partner within CX creative, design, marketing, product management teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
Define and evolve a cohesive, creative vision that balances premium brand expression with usability and accessibility
Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems
Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into clear, actionable solutions
Establish and maintain high standards for creative output by defining quality benchmarks, conducting regular design reviews, and providing actionable feedback
Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression
Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
Lead the development of core creative for multiple global markets, ensuring that it feels relevant and useful