Creative Director Copy

WPP PLC•New York, NY

57d•Hybrid

About The Position

At GREY , we create Famously Effective ideas that move people, business, and the world forward - harnessing the power of creativity to solve business problems - for the world's most influential brands. Our core values - creativity, unity, empathy, and service - power the work we do in each of our 25+ studios across six continents. POSITION OVERVIEW Responsible for developing creative campaign concepts and leading multi-disciplinary teams through ideation to execution. Oversee the development of big, brand-building, persuasive, and unexpected ideas across all channels. Provide leadership and motivation while simultaneously extracting amazing thoughts and ideas from reporting creatives. Ability to defuse problems and come up with solutions in the best interests of the company, the clients, and the creative team.

Requirements

At least 12 + years of industry experience in a well-established, creative role with a proven track record of agency success
Agency experience working across all channels
Strong creative portfolio highlighting relevant/category experience and industry award winning work
Solid verbal communication skills, with experience presenting to all levels of clients
Knowledge of marketing, all forms of advertising, and digital experiences, with proven conceptual and design abilities
Experience working with large teams in client-facing role
Excellent written and presentation skills
Able to handle multiple projects in a fast-paced environment

Responsibilities

Direct projects from concept to completion with minimal oversight from ECDs and GCDs, ensuring that creative ideas are executed in an exceptional way
Act in the best interest of the client's and/or the agency's big idea when managing the day-to-day operations
Provide creative guidance to ensure ideas are tied to strategy, pushing for Famously Effective ideas internally as well as with the client
Manage the client relationship and lead creative meetings/presentations to the client
Generate ideas to help pitch and win new business
Lead effective team meetings to both organize high quantity of work, but also to inspire and motivate team members
Work with internal and external strategic partners to create products using the most current industry best practices
Setting an example for the larger team by setting high creative standards and overall involvement in the larger agency initiatives
May develop junior teams with careful and consistent feedback, mentorship and model behavior
May train and supervise team members. Oversee their creative efforts to ensure they are on strategy, on schedule, and are meeting creative standards
Is responsible for awareness and communication of creative successes both internally and externally
May oversee career development of junior team members. Perform reviews to determine strengths, growth opportunities, goals, and ambitions
Builds positive environment for the development of the highest quality creative product
Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, you will then be able to create work that moves others
Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
Remain curious about pop culture, social media trends and your audience's interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation
Good grasp of the competitive marketplace and the mindset of healthcare professionals, patients, and other audiences
Comfortable digging into the science and data to ensure the work is accurately reflecting source material