Creative Director, Copy (Luxury/Retail-Freelance)

PUBLICIS GROUPE • New York, NY

48d • Hybrid

About The Position

As a Creative Director, Copy at Razorfish, you will work to understand our client's objectives, help shape the creative approach, and work with the Creative, Social and Strategy teams in overseeing the creative vision and execution of projects. This is a hybrid role - a mix of creative and social creator responsibilities. You have Social-first creative expertise - primarily TikTok, then Instagram (Paid, Earned, and Owned).

Requirements

• Bachelor's Degree or higher in advertising, marketing, communications, journalism, English, or a related field.
• 10+years total experience with at least 1 year in an advertising or marketing agency
• An engaging portfolio both conceptual ability and copy/content creation craft
• Social-first creative expertise - primarily TikTok, then Instagram (Paid, Earned, and Owned)
• Strong portfolio of elevated brand work that translates into breakthrough social content (campaigns, activations, etc.)
• Deep understanding of luxury fashion brands, editorial trends, and industry nuances
• Strategic thinking
• Experience collaborating with influencers, creators, and social strategists
• Proficiency in Figma and Adobe Suite (light content capture/editing is a plus)
• Excellent writing and editing skills and knowledge of SEO
• General awareness and understanding of the digital landscape, including online campaigns, mobile experiences, and social media landscape.
• Enthusiasm, big ideas and attention for details
• Strong written and verbal communication skills.
• A creative mentality with a passion for storytelling and innovation.
• Ability to work collaboratively in a fast-paced environment.
• You are passionate about the creative world and love to stay on top of the latest trends, strategies, and technologies as well as how competitors within the industry are doing things
• Ability to meet deadlines while maintaining high-quality work
• Please provide portfolio link and resume when applying

Responsibilities

• Has a general knowledge of technology, user interface and visual design fundamentals.
• Maintains high quality on creative deliverables.
• Develops content for digital and social media platforms - IG, TikTok, etc.
• Overall creative is on-brand but also inspires user engagement, wins affinity and is breakthrough and fresh.
• Capture / Generate and edit creative assets that will live across all social channels (image & video - with and without audio) on a daily and weekly basis. The team will check in with the creative lead and larger team, get approval and be able to finesse and iterate.
• Serve as on camera talent as needed: Host videos, interviews, and other content, expertly representing the brand and communicating its message.
• Have a command of basic photo retouching when it comes to still photography
• Be able to be independent and proactive (at times there will be copywriter help) but one must demonstrate the ability to write post copy for social.
• Ability to present ideas internally as well as liaise with the client and in-house creative team members on a daily / weekly basis.
• Has a general knowledge of technology, user interface and visual design fundamentals.
• Maintains high quality on creative deliverables.
• Develops creative content for digital and social media platforms - IG, TikTok, etc.
• Overall creative is on-brand but also inspires user engagement, wins affinity and is breakthrough and fresh.
• Capture / Generate and edit creative assets that will live across all social channels (image & video - with and without audio) on a daily and weekly basis. The team will check in with the creative lead and larger team, get approval and be able to finesse and iterate.
• Have a command of basic photo retouching when it comes to still photography
• Be able to be independent and proactive (at times there will be copywriter help) but one must demonstrate the ability to write post copy for social.
• Strong communication skills with the ability to present ideas internally as well as liaise with the client and in-house creative team members on a daily / weekly basis.

Benefits

• At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

What This Job Offers

• Career Level: Director
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees