Creative Director, Copy & Story

T-Mobile • Frisco, TX

1d • Onsite

About The Position

This role leads creative direction for copy and written content across Mint Mobile and Ultra Mobile, working inside Full Bars (our in-house agency) to deliver brand storytelling and multi-format written expressions that move marketing objectives forward. The work spans concepting, voice strategy, narrative development, and execution across Ecommerce, Media, Brand, and Retention channels. The role partners closely with senior leaders and cross-functional teams to translate strategy into creative work that engages our audiences, holds a distinct tone of voice for each brand, and shapes how customers feel about us.

Requirements

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
• 8+ years writing for national or global brands as a creative director or like creative leader. (Preferred)
• You’ve worked with leading brands and led copy teams to produce award-winning work. (Preferred)
• D2C brand experience a strong plus (Preferred)
• Leadership: A track record of leading copy teams and partnering with marketing and production to produce high-quality narratives (short and long-form), campaign concepts, and channel-specific writing that holds up across Ecomm, Media, Brand, and Retention (Required)
• Creative Direction: Customers aren't thinking about "marketing teams" when they interact with our brands. You have a vision for how every customer touchpoint is evolving (from a 30-second spot to a checkout flow) and can steer the work that direction. We want passionate creative thinkers who are also seasoned enough to know when to push back, when to take feedback, and when to move on. (Required)
• Presentations: Confidently and persuasively presenting creative concepts to secure buy-in (Required)
• You work independently and proactively. You can take a brief (or more often, a conversation) and turn it into an idea. You know when to get others involved and how to work with peers inside and outside Creative. (Required)
• Problem Solving: Identify problems and provide solutions, or resolve with a sense of urgency, in a high-volume, fast-turnaround environment (Required)
• Love storytelling: Mint Mobile and Ultra Mobile have grown by crafting motivational stories around people and purpose. We create content that speaks with, not at, our customers. You should be able to copywrite, concept, and steer work against this mission. (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Nice To Haves

• Acceptable areas of study include English, Communications, Advertising, Film or related field (Preferred)

Responsibilities

• Lead and mentor the copywriting team to develop high-quality written content that meets brand and marketing goals across Mint Mobile and Ultra Mobile
• Provide actionable feedback through quarterly reviews and ongoing coaching to strengthen craft, career growth, and storytelling instincts
• Manage team dynamics and performance to keep a productive, collaborative environment where writers can do their best work
• Develop and steward a distinct, consistent tone of voice for each brand, evolving it when business needs call for it
• Partner with the Creative Director, Design & Animation as a dynamic duo to deliver breakthrough integrated creative across promotional campaigns, social, experiential/brand activations, and customer communications
• Collaborate with marketing partners, Creative Account Management, and external partners to plan and execute creative projects against shared deadlines
• Translate briefs (and more often, conversations) into ideas and narratives that drive action
• Present creative concepts, rationale, and a persuasive POV to senior leadership and stakeholders to secure alignment and buy-in
• Also responsible for other duties/projects as assigned by business management as needed

Benefits

• Competitive base salary and compensation package
• Multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches
• Medical, dental and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off
• Up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Access to commuter and transit programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior