Creative Director, Copy (Health)
About The Position
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML Health is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. We're seeking a highly strategic and creatively driven Creative Director, Copy, to be a go-to leader for our healthcare brand(s). You're a visionary with a passion for developing innovative and impactful messaging that solves client business challenges. You possess a strong understanding of marketing principles, persuasive writing techniques, and the ability to inspire and direct a team of talented copywriters. You are a confident communicator, a skilled collaborator, and a champion for creative excellence.
Requirements
- A portfolio that demonstrates creative and conceptual thinking, preferably in the healthcare/pharma industry.
- 8-10+ years of equivalent experience with 5+ years of supervisory experience.
Nice To Haves
- A highly creative individual with the ability to generate innovative, award-worthy creative and strategic ideas that solve clients’ business challenges.
- A confident and persuasive presenter who can respond well to challenging client situations.
- Comfortable acting as a liaison between an agency vendor and client.
- Comfortable with pushing back on brief or strategic direction as necessary and collaborating with most senior level co-workers and clients.
Responsibilities
- Be the go-to creative leader for assigned brand(s): provides thoughtful leadership, strategic clarity, inspiration, and direction to teams and helps develop strong ideas that solves clients’ business challenges.
- Provides actionable, clear, and strategic feedback for teams and work closely with Strategy, Account, and the client to ensure ideas align with creative brief.
- Ability to conceive and persuasively present award-worthy concepts and recommendations to internal teams and clients.
- Leads production efforts and demonstrates ability to work within budget or can articulate justification to increase budget for projects with Account Team.
- Foster strong relationships with clients and spot opportunities to enhance or build on a project (upsell).
- Able to present confidently to client and clearly communicate how creative work/design meets the strategic and business objective.
- Manage multiple projects, sometimes for various brands with different scopes and ensure all project of self and team deadlines are met.
Benefits
- Full spectrum of group health coverage options (medical, dental, vision)
- Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
- Variety of paid time off offerings
- Real-time feedback
- Growth-oriented mindset
- Plenty of training opportunities through VML and WPP
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
