Creative Director Copy, Brand and Social

U.S. Bank National Association • New York, NY

3d • $132,260 - $155,600 • Hybrid

About The Position

Serves as a lead writer and brand voice steward, helping shape and elevate the U.S. Bank brand through strategic storytelling, integrated campaigns, and social-first content. Responsible for leading and collaborating with creative leaders, marketing teams, content creators, designers and external agencies to bring brand strategy to life across digital, social, video, and emerging channels, user experience and digital platforms. Develops content that aligns to customer needs, business objectives, and brand voice while creating compelling content that drives engagement and supports key initiatives. Provides guidance and consultation to stakeholders, and ensures consistency in messaging across channels. Evaluates and improves content development processes, leveraging audience insights, AI-enabled tools, and emerging technologies to enhance efficiency, effectiveness, and creative impact. Requires exceptional writing and editing skills, strong social and digital content instincts, and the ability to create content that resonates with modern audiences while advancing business and brand objectives.

Requirements

• Bachelor's degree, or equivalent work experience
• Typically, eight or more years of content strategy or related experience

Nice To Haves

• Exceptional writing, editing, concepting, and storytelling skills with a strong portfolio of integrated campaign work.
• Demonstrated ability to develop, evolve, and maintain a distinctive brand voice across channels.
• Experience leading creative development across integrated campaigns, social media, digital marketing, advertising, and content ecosystems.
• Demonstrated experience developing creative work for Instagram, TikTok, YouTube
• Strong understanding of social-first storytelling, creator-led content, and platform-native content development.
• Experience presenting and selling creative work to senior executives, business stakeholders, and cross-functional partners.
• Proven ability to lead, mentor, and inspire creative talent.
• Ability to translate complex or regulated subject matter into clear, human, motivating copy.
• Portfolio must include examples of social content, integrated campaigns, and brand storytelling.
• Experience in financial services, fintech, or another highly regulated industry.
• Experience across both agency and in-house creative environments.
• Experience creating or overseeing short-form video content and creator partnerships.
• Experience leveraging AI and emerging creative technologies to improve productivity, content creation, and workflow efficiency.
• Deep understanding of contemporary culture, consumer behavior, and modern brand storytelling.
• Collaborative leader who elevates the people around them through coaching, mentorship, feedback, and creative partnership.
• Naturally curious, adaptable, and energized by learning, experimentation, and continuous improvement.
• Comfortable balancing strategic vision with hands-on writing, content development, and creative execution.
• Brings humility, optimism, good judgment, and a positive sense of humor to the creative process.
• Excited by the opportunity to help shape a more modern, relevant, social-first, and culturally connected U.S. Bank brand.

Responsibilities

• Serve as the lead copywriter and brand voice steward for U.S. Bank, ensuring consistency, quality, and clarity across customer touchpoints.
• Evolve the brand voice to feel modern, sophisticated, culturally connected, and unmistakably U.S. Bank while maintaining trust and credibility.
• Translate complex business strategies into clear, motivating, and on-brand messaging.
• Lead the development of creative concepts, campaign narratives, messaging platforms, and integrated campaign ideas across digital, social, video, experiential, and traditional media.
• Lead the development of social-first creative, including concepts, scripts, campaigns, and content for Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Partner with creators, designers, editors, and social teams to produce platform-native content that is culturally relevant, on-brand, and engaging.
• Present creative concepts and strategic rationale with confidence and clarity to executive leadership, including senior and C-suite stakeholders.
• Manage, mentor, and develop writers, fostering a culture of curiosity, craft, creativity, accountability, and excellence.
• Identify opportunities to streamline creative processes and reduce manual effort while maintaining high standards of creative excellence.
• Foster a culture of experimentation that balances efficiency gains with strong editorial judgment, strategic thinking, and brand stewardship.
• Stay connected to contemporary culture, consumer behavior, social trends, and emerging storytelling formats.
• Champion a collaborative, enthusiastic, and solutions-oriented approach to creative leadership.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree