Creative Ad Strategist - The Rundown

Electrify

23h•Remote

About The Position

Electrify is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. The Rundown is one of the leading channels in their portfolio and is the world’s largest AI community, informing millions of people around the world about everything going on in AI. Our daily newsletter and social media channel engage with millions each day, and our AI University gets hands-on and educates thousands of members on using AI tools. As a Creative Ad Strategist at The Rundown, you will own the creative engine that powers our paid growth. You will research, ideate, write, produce, launch, and analyze ads across Meta (primary channel), with secondary ownership of Google, X/Twitter, and newsletter ad placements. This is a full-stack role where you will use AI tools to compress the creative cycle and work directly with the Head of Growth.

Requirements

Proven copywriting and scriptwriting experience: You can share scripts you've written and explain why they worked.
Data fluency: Comfortable analyzing data to make creative decisions.
Hands-on production skills: You can go from idea to finished ad without support.
Comfort in basic editing softwares.
AI-native: You already use AI tools daily to ideate, write, produce, and build workflows.
Creative taste: You study ads obsessively and can deconstruct why a hook works or doesn't.

Responsibilities

Research & analyze performance data: Mine historical ad data, Meta Ads Manager, and competitor ads to identify winning patterns, hooks, and angles.
Build a clear reporting cadence on what's working, what's fatiguing, and what to test next.
Ideate, write & script ads: Generate ad angles, hook lists, and full scripts (talking-head, UGC, text-over-video, static) grounded in our ICP and voice.
Write briefs for creators and editors when support is needed.
Produce ad creative end-to-end: Ship light-edit ads yourself — cut clips, layer captions, add music, export, and launch.
Build AI-powered creative workflows: Use AI tools across the creative stack — for voiceovers, ideation, scriptwriting, and generating static and motion creative.
Build repeatable workflows that increase creative throughput without sacrificing quality, and stay on the frontier as new tools emerge.
Own campaign creative across channels: Primary focus on Meta (Facebook/Instagram). Secondary ownership of Google (YouTube, Search, Demand Gen), X/Twitter, and newsletter ad placements as priorities demand.