Country Manager

Omada.ai

4d•Remote

About The Position

Omada is bringing an AI-powered marketing platform to Mexico's millions of small businesses. This role is a build role where you will own the country's go-to-market strategy, grow the field organization from its current core into a nationwide team, and lay the foundation for greater LATAM expansion. The position starts as a contract role and is designed to convert to a permanent, full-time position as the company establishes a local entity in Mexico. This is an opportunity to build a country from the ground up at the intersection of AI and local business, and to own the outcome.

Requirements

Fluent in English and Spanish (both required).
Proven field marketing or field sales leadership experience, including building and leading on-the-ground sales or field teams, ideally distributed and/or commission-based.
Deep understanding of the Mexican market and the small-business/local-business landscape, including how they buy, what they value, and how to reach them.
A builder mentality: hands-on, scrappy, comfortable with ambiguity, and energized by an early-stage environment.
Strong people leadership skills: ability to recruit, train, motivate, and retain a field team, and set a high bar and a winning culture.
Data-driven: comfortable owning targets, metrics, and a P&L view of the market.

Nice To Haves

LATAM experience or knowledge.
SMB SaaS, marketing technology, or AI product experience.
Experience with commission-based or agent/field-rep sales models.
An existing network of field sales talent in Mexico.

Responsibilities

Own Mexico growth, including recruiting, training, field operations, and conversion targets for the Vanguardia Territory Partner organization.
Scale the field organization from the current core into a nationwide field force.
Develop leads, set the daily operating rhythm, and build the culture for the team.
Hit weekly and monthly conversion goals, own the metrics, and run the daily cadence that drives them.
Localize Omada's field go-to-market strategy, pricing offers, and messaging for the Mexican market, and provide feedback to product and marketing teams at HQ.
Drive local demand generation, partnerships, events, and brand presence through field marketing initiatives.
Open new cities beyond Mexico City (e.g., Guadalajara, Monterrey) and help chart the path into the rest of LATAM.