Country Lead, Canada

Roo
•CA$175,000 - CA$243,000•Remote

About The Position

Roo is seeking a Country Lead to run its Canadian business and build Roo into the go-to platform for hospitals seeking locum veterinary professionals and for those professionals seeking work. This is a player-coach role: initially, the Country Lead will be Roo’s primary seller in Canada, then hire and lead a team as the business grows. The role owns Canada’s revenue target and weekly forecast, drives market launches and adapts Roo’s products for Canada, and coordinates with company-wide teams to prioritize and deliver the resources the Canadian business needs. The role is remote-first and requires the successful candidate to be located in Canada. The position is an existing vacancy. Compensation varies by location, skills, and experience; listed ranges are CAD $184,000–$243,000 for Vancouver (Tier 1) and CAD $175,000–$230,000 for Toronto (Tier 2), with variable compensation eligibility.

Requirements

  • Experience owning a revenue target for a market or region.
  • Experience launching or scaling a market or product from an early stage.
  • Willingness to sell directly to hospitals and veterinary professionals, including visiting clinics without an appointment.
  • Experience leading cross-functional work with teams the candidate does not manage and following it through to delivery.
  • Marketplace judgment to identify whether challenges stem from demand, supply, price, or quality and act on the underlying issue.
  • Ability to hire well and take ownership of people-related issues.
  • Must be located in Canada.
  • High agency, coachability, and fluency using AI as a way of working.

Nice To Haves

  • Knowledge of Canadian veterinary care or healthcare.

Responsibilities

  • Sign up and activate hospitals on the Roo platform.
  • Recruit and activate locum veterinarians and technicians (RVTs and VAs) in each market.
  • Balance supply and demand in each metro so hospitals can fill shifts and professionals have sufficient work.
  • Win hospital groups in collaboration with Roo’s Enterprise AM team.
  • Launch Roo in Vancouver and Calgary in early 2027.
  • Recommend future Canadian markets for Roo to enter.
  • Bring additional Roo products to Canada, starting with Locum-to-Hire and Roo Uni.
  • Work with Product, Legal, and Marketing to adapt products for Canada before launch.
  • Identify Canadian business needs and translate them into clear, prioritized requests.
  • Coordinate with Product, Marketing, Events and Partnerships, Data, Finance, and Legal.
  • Coordinate launch teams around a shared plan, owners, and dates.
  • Own Canada revenue against plan and maintain a weekly forecast.
  • Run a weekly business review that concludes with decisions.
  • Hire and lead Canada’s first account manager and expand the team as business needs require.
  • Personally sell to hospitals and veterinary professionals, including making clinic visits without appointments.

Benefits

  • Accelerated growth and learning potential.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Comprehensive health benefits offered through Rippling EOR for Canadian employees.
  • Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple.
  • Unlimited paid time off.
  • Paid maternity/paternity and reproductive care leave.
  • Birthday and anniversary gifts.
  • Opportunity for domestic travel, including regional team-building events.
  • Variable compensation; details are shared during the interview process.
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