Counsel, Product

Perplexity•San Francisco, CA

3d•$200,000 - $265,000

About The Position

Perplexity is seeking a practical, versatile attorney to join its Product, Privacy and Regulatory Legal team. The role has a primary focus on consumer protection, with a flexible mandate spanning product counseling, privacy, regulatory matters, marketing, subscriptions, and international expansion. The attorney will partner directly with Product, Engineering, Growth, Marketing, Support, Security, GRC, Policy, and Communications, advising on matters ranging from consumer product flows and advertising or subscription practices to regulator or customer escalations. The role requires learning products deeply, identifying legal issues quickly, owning matters independently, and turning recurring questions into clear guidance and durable systems. The position reports to the Senior Director, Product, Privacy and Regulatory Legal.

Requirements

J.D. from an accredited law school, or an LL.M. or equivalent law degree.
Current authorization to practice law in the U.S. state where located.
At least five years of relevant legal experience at a law firm, government agency, or in-house, with meaningful consumer protection or product counseling experience.
Strong command of U.S. consumer protection law and enforcement principles, including Section 5 of the FTC Act and state unfair or deceptive acts and practices (UDAP) laws.
Experience with several of the following areas: subscriptions and auto-renewal, advertising and marketing, privacy and data protection, payments, promotions, platform regulation, or AI governance.
Ability to lead a product or regulatory matter independently, from fact development through recommendation and execution.
Excellent judgment, including knowing what to decide, what to escalate, and how to explain risk without slowing the business unnecessarily.
Clear, direct writing and ability to translate legal requirements for product, engineering, and business teams.
Comfort learning technical systems and asking precise questions about how products, data flows, and controls work.
Hands-on attitude, low ego, intellectual curiosity, and comfort with ambiguity in a fast-moving environment.
Genuine interest in AI products and the legal questions created by how people use them.

Nice To Haves

Experience at the FTC, a state attorney general's office, or another consumer protection or privacy regulator.
In-house experience at a consumer technology company, online platform, marketplace, or subscription business.
Experience handling regulator inquiries, investigations, or consumer class action risk.
Working knowledge of the CCPA/CPRA, GDPR, state privacy laws, ROSCA, CAN-SPAM, TCPA, COPPA, state auto-renewal laws, or similar international consumer regimes.

Responsibilities

Serve as a primary legal partner for consumer products and features from early design through launch and post-launch review.
Advise on consumer protection issues, including unfair and deceptive practices, disclosures, pricing, subscriptions, renewals, refunds, promotions, advertising claims, dark patterns, and customer support practices.
Review marketing, growth, and advertising initiatives, including adtech and martech integrations, audience practices, email and messaging campaigns, and product claims.
Counsel product and engineering teams on privacy, data use, consent, retention, security, AI transparency, age-related protections, and other legal requirements.
Lead legal review of cross-functional launches and translate complex requirements into practical product and operational choices.
Support responses to consumer complaints, state attorneys general, competition authorities, privacy authorities, and other regulators around the world, in partnership with the regulatory lead and outside counsel.
Assess incidents and escalations that cross product, privacy, consumer protection, contractual, and regulatory lines.
Monitor legal developments affecting AI products and online services and convert them into clear advice, playbooks, and product requirements.
Help build scalable legal infrastructure, including templates, review standards, decision records, training, and self-service guidance.
Flex across the broader Product, Privacy and Regulatory Legal portfolio as company priorities and risk change.