Counsel, DTC and Privacy

VF Corporation • Greensboro, NC

13d • $160,000 - $200,000

About The Position

Counsel, DTC & Privacy provides strategic, practical, business-focused legal support across VF’s direct-to-consumer, technology, privacy, marketing, and retail operations. The role supports Digital Technology, Digital Commerce, Marketing, Retail Leasing, Human Resources, Indirect Procurement, Tax, Treasury, Supply Chain, and other business functions across the Americas and globally. It reports to the Senior Counsel, Digital & Privacy.

The position handles complex commercial contracting and advises on technology, artificial intelligence, privacy, consumer protection, digital marketing, telecommunications, TCPA, regulatory compliance, litigation, and retail leasing matters. It also supports resolution of consumer complaints and monitors legal developments relevant to VF’s business.

Requirements

• Juris Doctor (JD) degree from an accredited law school.
• Admission to a state bar in good standing.
• 7–10+ years of relevant legal experience, including significant experience in technology transactions, privacy, digital marketing, commercial contracting, regulatory compliance, litigation management, consumer protection, TCPA compliance, or related practice areas.
• Ability to independently manage complex legal matters, provide practical risk-based advice, and exercise sound judgment in a fast-paced business environment.
• Proficiency in managing complex legal projects, transactions, and stakeholder relationships.
• Excellent verbal and written communication skills, including the ability to influence at all organizational levels through communication, persuasion, empathy, and diplomacy.
• Highly self-motivated and responsive to colleagues’ and stakeholders’ needs.
• Collaborative, business-oriented mindset and strong teamwork skills.

Responsibilities

• Draft, review, negotiate, and manage complex commercial contracts and other legal documents.
• Advise business teams on technology, artificial intelligence, privacy, consumer protection, email and SMS/mobile marketing, TCPA, and related regulatory matters.
• Provide timely, practical, business-focused legal guidance to stakeholders across multiple functions.
• Provide rapid guidance on day-to-day business issues and escalations, helping stakeholders make informed decisions while managing legal risk.
• Manage and advise on regulatory strategy and compliance, including state-specific guidance and emerging legal developments.
• Identify and manage legal risks and develop and implement risk-mitigation strategies.
• Manage outside counsel on litigation, regulatory, privacy, commercial, and retail leasing matters.
• Support technology, privacy, consumer, commercial, and regulatory litigation, including litigation strategy, discovery, settlement discussions, and case management.
• Advise and support VF’s Retail Leasing function on lease negotiations, disputes, landlord matters, and related real estate issues.
• Advise on and support resolution of consumer and customer complaints involving privacy, marketing, e-commerce, loyalty programs, warranty claims, accessibility, promotional offers, and other consumer-facing issues.
• Monitor and communicate developments in technology, AI, privacy, consumer protection, marketing, telecommunications, and TCPA-related laws affecting VF’s business.

Benefits

• The position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
• VF offers benefit programs; details are provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Ph.D. or professional degree