Corporate Web Developer & UI/UX Specialist

Focus on the Family•Colorado Springs, CO

10d•$77,608 - $91,144•Onsite

About The Position

The Corporate Web Developer and UI/UX Specialist is a strategic and execution-focused digital professional responsible for improving the usability, visual effectiveness, and conversion performance of Focus on the Family’s digital experiences. As the organization’s primary technical and user-experience authority for its websites, this role leads the ongoing improvement and redesigning of the organization’s web presence, ensuring that digital experiences are intuitive, accessible, visually consistent, easy to navigate, discoverable through search, reliable, and high-performing. Reporting to the Exec. Director of Product Development, this role enhances landing pages, applications, and campus guest digital journeys so constituents can easily discover, engage with, and benefit from the ministry’s programs and products. Working at the intersection of design, user behavior, and analytics, this position applies usability best practices, A/B testing, and performance data to improve engagement, conversion, retention, and constituent satisfaction. The Corporate Web Developer and UI/UX Specialist partners closely with product, marketing, development, and creative teams to translate program, service, and product goals into clear, compelling, and high-performing digital experiences. As the Corporate Web Developer and UI/UX specialist, this person sets the standards for the website from page load times to overall brand representation and consistency across the site. This role keeps the constituent at the center of every design decision, ensuring that the ministry’s programs and products are presented in ways that are intuitive, accessible, and aligned with the mission of reaching and strengthening families in Christ.

Requirements

Bachelor's degree in graphic design, user experience design, interactive design, a related field, or equivalent experience
5-7 years of experience in digital design, UI/UX, and website or app optimization
Familiarity with A/B testing and UX analytics tools such as Microsoft Clarity, Google Optimize, Hotjar, or similar
Working knowledge of technical SEO and AI/generative search discoverability (schema, crawl/index architecture, sitemaps)
Experience with tagging/analytics implementation (e.g., Google Tag Manager, data layers)
Experience with site performance optimization (page speed, Core Web Vitals) and setting/enforcing performance budgets
Proficient with modern design and prototyping tools such as Figma and Adobe Creative Cloud
Working knowledge of HTML5 and CSS3 and how design choices affect implementation
Demonstrated ability to interpret product and marketing goals and translate them into user-centered digital solutions
Comfortable operating in a matrix structure, influencing without direct authority over department-level developers
Demonstrates a commitment to responsible stewardship of donor-provided resources
Understands and effectively works within a donor-supported ministry environment
Designs experiences that maximize the ministry impact of every program and product investment

Nice To Haves

Experience designing for landing pages, e-commerce, or app experiences with emphasis on discoverability and conversion preferred
Experience with video-related web infrastructure (embeds, structured data, streaming) a strong plus
Familiarity with headless CMS architecture and DAM systems (Aprimo a plus)
Experience integrating disparate platforms (e.g., ecommerce and CMS)
Salesforce experience strongly preferred
Experience with Salesforce Marketing Cloud Personalization preferred

Responsibilities

Analyzes and optimizes the UI/UX of Programs and Products landing pages to improve usability, design effectiveness, and conversion performance
Owns and maintains a shared component/design system so department developers build consistently rather than recreating UI patterns
Defines and enforces performance budgets (load time, page weight, Core Web Vitals) as a gate for any new page or feature shipped across the site
Establishes a lightweight technical review process (e.g., RFCs for significant changes) to maintain architectural coherence across a matrixed team without direct reporting authority
Coordinates sprint priorities and technical dependencies across departments in partnership with each Marketing Manager
Provides technical mentorship and UI/UX guidance to department-level developers and web designers
Leads blameless post-incident reviews when site issues occur (broken links, outages, SEO drops), feeding learnings back into monitoring and process
Plans and executes A/B tests on landing pages and applies findings to improve user flow, design decisions, and conversion rates
Maintains brand consistency and accessibility standards across Programs and Products digital properties
Analyzes and improves the UI/UX of Programs and Products applications by identifying friction points and recommending enhancements that increase engagement and retention
Reviews application user journeys, navigation, and interface patterns to ensure intuitive, mobile-responsive, and user-centered experiences
Collaborates with developers and web designers and product stakeholders to prioritize, refine, and validate application design improvements
Provides UI/UX consultation for new Programs and Products from concept through launch, helping ensure a strong and effective user experience throughout the development lifecycle
Advises product teams on wireframes, design concepts, functional specifications, and user experience considerations during early development stages
Conducts pre-launch quality review of pages, applications, and prototypes for usability, browser compatibility, mobile responsiveness, accessibility, and load performance
Optimizes the digital experience by improving user-facing touchpoints that guide visitors through their interaction with the ministry
Serves as a visual brand steward by maintaining consistent design standards across Programs and Products digital platforms and contributing to the evolution of the ministry’s digital design approach through user-informed improvements
Collaborates with cross-functional teams, including product development, marketing, development, and creative, to translate ministry goals into polished, effective, and high-performing digital experiences
Researches constituent behavior, industry best practices, and emerging technologies to inform design decisions and improve engagement, conversion, and retention
Sets requirements for and consumes broken-link/page-error alerting (built in partnership Define with software engineering)
Owns page load speed and performance optimization to reduce visitor abandonment and support SEO and user experience
Establishes site health as an ongoing monitored discipline, addressing the organization’s history of undetected broken links and lost SEO value
Leads the redesign/overhaul of managed websites to improve usability, information architecture, and visual brand consistency
Architects content, organization, search, tagging, and navigation systems so users can easily find relevant content within a large content library
Owns the technical/architectural foundation for SEO and AI-engine discoverability (site structure, crawlability, indexing, sitemaps, schema markup, internal linking), in close partnership with the content team’s SEO/AEO specialists, who own keyword and content-level optimization
Owns the technical standards and platform selection for on-site experimentation, including A/B testing and multi-armed bandit/adaptive optimization (“king of the hill” testing), where the best-performing treatment automatically receives an increasing share of traffic over time
Provides department developers with a consistent, statistically sound framework for testing CTAs, conversion paths, and personalized experiences
Partners with the Marketing Cloud Personalization lead on the technical integration of personalization with the experimentation platform
Ensures the right tracking, tagging, and data-layer infrastructure is implemented site-wide so the organization’s data/reporting team can accurately capture and report on user behavior
Partners with the data/reporting team to translate business questions (engagement, conversion, low-performing pages) into proper technical instrumentation
Develops working knowledge of how users engage with and return to the site; partner with marketing to identify structural or UX changes that increase engagement and visit frequency
Builds technical infrastructure for landing pages/templates tuned for traffic arriving from YouTube and social platforms, including referrer-aware page logic that surfaces relevant on-site content based on the source
Implements on-site video infrastructure (chapters, related-content rails, VideoObject structured data) so the site’s own video content is indexable and competitive, not just an embedded iframe
Builds re-engagement mechanics (e.g., watch progress, related content, save/return pathways) that give social-sourced visitors a reason to return to the site
Ensures fast, frictionless sharing pathways back out to social/YouTube (Open Graph/Twitter Card tags, deep links) so engagement can flow in both directions
Partners with engineering/data teams to connect external platform engagement signals to on-site behavior within Salesforce
Leads website integration of the current ecommerce platform with the main website and content ecosystem
Supports the organization’s shift to a digital-first, video-first content strategy through appropriate site architecture and delivery infrastructure
Works within the organization’s Salesforce ecosystem to ensure proper data flow between web properties and Salesforce
Collaborates closely with software engineering on integrations and architecture decisions
Stays informed on best practices, industry standards, and accessibility requirements relevant to assigned projects and communicates applicable recommendations
Supports promotion planning, campaign coordination, and product launch decisions as needed
Creates and maintains documentation, style guides, and functional specifications for assigned work
Performs other duties as assigned, including the creation of copyrightable works for the benefit of Focus on the Family