Corporate Strategy and Planning Lead

Asana•San Francisco, CA

13d•$207,000 - $243,000•Hybrid

About The Position

Asana’s Corporate Strategy team drives clarity and focus in Asana’s long-range growth strategy. As the Corporate Strategy and Planning Lead, you will identify and shape high-impact product bets, new market and monetization opportunities, and investment priorities that maximize differentiation, expansion, and value creation. This is a high-visibility role where you will partner with stakeholders across Product, Finance, and Go-to-Market teams to translate vision into executable growth bets. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve: Lead market analysis to support "big bets," shape M&A strategy, and develop rigorous investment evaluation frameworks to guide portfolio decisions. Drive H2/H3 (Horizon 2 and Horizon 3) planning efforts, identifying long-term opportunities to ensure sustainable growth. Evaluate existential threats and market opportunities through robust scenario analyses to inform executive decision-making. Identify and evaluate strategic partnership opportunities that align with Asana’s long-term vision. Lead bespoke, non-BAU analyses for high-priority initiatives that sit outside traditional functional homes. Drive alignment across Product, Finance, and GTM teams to ensure strategic initiatives are resourced and executed effectively.

Requirements

10+ years of experience in corporate strategy or product strategy, with a strong focus on driving portfolio investment decisions and new product incubation.
Deep understanding of SaaS business models and monetization strategy.
Strong analytical and cross-functional skills, with the ability to bridge Product, Finance, and Go-to-Market teams to translate vision into executable growth bets.
Proven track record of successfully leading complex strategic initiatives from conception to recommendation and execution.
Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
Exceptional leadership, communication, and interpersonal skills, with the ability to influence and align diverse stakeholders at all levels.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Experience in a B2B SaaS company known for innovative product strategy.
Experience navigating complex M&A or strategic partnership evaluations.
Bachelor's degree in Business, Finance, Economics, or a related quantitative field.

Nice To Haves

MBA is a plus.
Prior strategy consulting experience is highly preferred.

Responsibilities

Lead market analysis to support "big bets," shape M&A strategy, and develop rigorous investment evaluation frameworks to guide portfolio decisions.
Drive H2/H3 (Horizon 2 and Horizon 3) planning efforts, identifying long-term opportunities to ensure sustainable growth.
Evaluate existential threats and market opportunities through robust scenario analyses to inform executive decision-making.
Identify and evaluate strategic partnership opportunities that align with Asana’s long-term vision.
Lead bespoke, non-BAU analyses for high-priority initiatives that sit outside traditional functional homes.
Drive alignment across Product, Finance, and GTM teams to ensure strategic initiatives are resourced and executed effectively.