Corporate Reputation Lead

Pivot Strategies•Austin, MN

5d•Onsite

About The Position

Pivot Strategies is conducting this executive search on behalf of Hormel Foods. Our Talent Acquisition team will lead the search and candidate engagement process, providing a high-touch experience throughout the selection process. Candidates who demonstrate strong alignment with the opportunity will be advanced for direct engagement and interviews with Hormel Foods' leadership team. ABOUT HORMEL FOODS Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visit www.hormelfoods.com .

Requirements

Bachelor’s degree in communications, public relations or related field
8+ years of experience in corporate communications or public relations required
Proven expertise in media relations, corporate reputation and crisis communications
Experience advising senior leaders and operating in complex organizations
Strong strategic thinking, communication and leadership skills
Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
Applicants must be authorized to work in the United States for any employer.

Nice To Haves

10+ years of experience in corporate communications or public relations preferred.
CPG or manufacturing experience preferred.

Responsibilities

Shape, protect and advance Hormel Foods’ corporate reputation across key external stakeholders, including media, consumers and business customers.
Execute the enterprise strategy for corporate reputation, ensuring a consistent, compelling corporate narrative that builds trust and enhances corporate visibility.
Lead corporate media relations, issues and crisis communications, and executive visibility.
Partner closely with senior communications leadership and cross-functional teams to align messaging with business priorities and proactively manage reputational risk.
Manage the corporate reputation team.
Execute enterprise strategy to strengthen and protect the company’s reputation and external positioning.
Oversee proactive corporate storytelling, media engagement and corporate narrative execution.
Direct preparedness and response to reputational risks and crisis situations.
Drive thought leadership and external presence for company leadership; work with agency partners to execute on executive visibility priorities.
Monitor media, sentiment and trends; use data to optimize strategy and performance.
Lead and develop the corporate reputation team.
Partner across cross functional teams, including corporate communications, operations, legal, and investor relations to ensure consistent messaging.