Corporate Automotive Dealership Sales Trainer

Advantage Of Naperville Inc•Naperville, IL

5d•$90,000 - $120,000•Hybrid

About The Position

Advantage Dealer Group is seeking a Corporate Automotive Sales Trainer to join our dynamic dealership group. You will be responsible for designing, delivering, and optimizing sales training programs across our network of dealerships. This role focuses on elevating product knowledge, refining objection-handling skills, and implementing scalable performance metrics to maximize revenue. You will partner with dealership management and HR to onboard sales new hires, upskill existing sales teams, and execute proven sales methodologies to increase close rates, gross profit per unit, and customer satisfaction scores.

Requirements

Experience in automotive sales training, sales operations, or multi-location sales leadership
Proven leadership skills with the ability to motivate, build trust, and drive compliance with sales standards across all levels of dealership staff
Experience building and implementing scalable sales processes and systems
Strong background in KPI development, performance tracking, and accountability structures
In-depth knowledge of dealership sales operations, financing, and CRM/DMS software
Exceptional communication skills, public speaking, and one-on-one coaching abilities
High accountability mindset with a focus on results and exceeding targets
Hands-on leader who thrives in the field and can simplify complex strategies for trainings
Ability to travel regularly across dealership locations to provide on-site training and support
Willing to submit to pre-employment background check

Responsibilities

Curriculum Development: Design, maintain and update comprehensive sales training materials, presentations, online modules, role-play scenarios, and product knowledge playbooks tailored to specific dealership brands.
Onboarding & Training: Facilitate ongoing training sessions, sales new hire orientation, personalized coaching plans, CRM utilization, and effective lead management.
In-Dealership Coaching: Travel to dealership locations to provide on-site training and support. Observe live sales encounters, listen to recorded calls, provide actionable feedback.
Product & Process Training: Educate sales staff on the features and benefits of new vehicle lineups and standardize sales processes across all locations. Conduct ride-alongs, sales floor walk-through, and demonstrate best-in-class vehicle presentations and test drives.
Sales Methodology: Ensure consistent sales journey across all locations, teaching staff how to effectively uncover customer needs, overcoming objections, and present financial options.
Performance Analysis: Monitor dealership KPI’s and sales metrics such as: closing rates, appointments set, transaction values, and customer satisfaction/retention. Analyze these areas to identify skill gaps, future training needs, and specific areas of improvement.