Copywriter

UW Health • Middleton, WI

1h • Hybrid

About The Position

Be a high-performing member of our digital marketing team - collaborating with designers, account managers, media planners, web developers and other roles within our department to create discoverable content that drives engagement and action. We are seeking a Copywriter to bring the UW Health brand to life through high-impact messaging and compelling story-telling in a way that enables us to stand out in the category. We’re not looking to create the same old health care content, we are growing and evolving to meet the changing needs of patients and consumers. Write for a broad range of channels including advertising, social media, email, web, and more. Help bring our sports partnerships to life, building loyalty and engagement with fans – including college, semi-pro and national sports brands.

Requirements

• Bachelor's Degree in Communications, English, Marketing, Digital Communications, or related field Required
• 7 years of experience in a corporate, ad agency or freelance setting developing digital marketing concepts and copy for advertising, web and other applications, including a strong portfolio of work that demonstrates creativity and marketing success. Required

Nice To Haves

• Master's Degree in Communications, English, Marketing, Digital Communications, or related field Preferred
• Experience with project management systems and software Preferred
• Experience developing concepts and content for sports sponsorships Preferred
• Experience in an integrated health system, academic medical center or healthcare marketing agency Preferred

Responsibilities

• Bring the UW Health brand to life through high-impact messaging and compelling story-telling in a way that enables us to stand out in the category.
• Write for a broad range of channels including advertising, social media, email, web, and more.
• Help bring our sports partnerships to life, building loyalty and engagement with fans – including college, semi-pro and national sports brands.

Benefits

• health and dental insurance
• paid time off
• retirement plans
• two-week paid parental leave
• adoption assistance
• Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance.
• Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being.
• Tuition benefits eligibility
• The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level