WHAT DOES A COPYWRITER DO? The Copywriter (CW) is an active contributor to the creative team, responsible for concept and copy development under the Creative lead. The CW is responsible for executional excellence and occasional concept development that answers strategic and creative expectations. The CW has a growing understanding of pharmaceutical marketing regulations and applies that knowledge to their work. They display a desire and aptitude to work across a variety of formats to create materials that educate patients and persuade healthcare providers. The CW has a working knowledge of marketing/advertising principles and strives to create copy that adheres to brand standards, remains on schedule, and meets/exceeds expectations. The CW is adept at taking direction and guidance from leads and is skilled at explaining their work to creative management and associated teams. The CW displays initiative to participate in novel assignments and is eager to continue to learn from new experiences and team members.
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Job Type
Full-time
Career Level
Entry Level