WHAT DOES A COPYWRITER DO? The Copywriter (CW) is an active contributor to the creative team, responsible for concept and copy development under the Creative lead. The CW is responsible for executional excellence and occasional concept development that answers strategic and creative expectations. The CW has a growing understanding of pharmaceutical marketing regulations and applies that knowledge to their work. They display a desire and aptitude to work across a variety of formats to create materials that educate patients and persuade healthcare providers. The CW has a working knowledge of marketing/advertising principles and strives to create copy that adheres to brand standards, remains on schedule, and meets/exceeds expectations. The CW is adept at taking direction and guidance from leads and is skilled at explaining their work to creative management and associated teams. The CW displays initiative to participate in novel assignments and is eager to continue to learn from new experiences and team members. Works across all types of communications to create thoughtful and concise communications that reflect strategic direction and clear, concise, compelling, and credible copy for a range of formats (digital, print, video, etc.) and audiences (HCP and patients) Proactive problem solver who can navigate projects post kickoff with support from senior leadership Seeks to develop a strategic understanding of the brand (product, disease state, audience, market, etc.) Brings a wide range of creative solutions to each project Collaborates with art director to deliver work that is on strategy and meets/exceeds expectations with support from creative lead Regularly presents, explains work to internal creative leads and associated teams Collaborates with medical and editorial teams to gain a comprehensive understanding of scientific information Ability to translate complicated scientific information into clear, concise, and medically accurate communications Understands pharmaceutical regulatory requirements and knows how to work within these confines Develops and ensures accuracy of medical annotations and references across all promotional pieces Learns and contributes to file-building/management best practices and adept at following agency processes Manages own time and work across multiple projects Understands the importance of meeting billability targets and proactively communicates about their workload Shows initiative and the desire to take on new challenges Values partnership with teammates across associated cross-functional teams Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees