Copywriter | Temp

OUAI

6d•$60 - $75

About The Position

OUAI is seeking a highly motivated, innovative, and creative temporary Copywriter to backfill for their Lead Copywriter. This role will support the Creative and broader Marketing team during a maternity leave. The Copywriter will be responsible for leading OUAI’s brand voice across all copy touchpoints, bringing the OUAI brand and its products to life through 360 storytelling. Working across various mediums and serving multiple channels, the Copywriter will ensure a clear copy narrative and consistent brand voice across all touchpoints. Reporting into the Creative Director, this person will play a critical role in building OUAI’s product and global marketing storytelling.

Requirements

Experience writing in consumer goods, beauty, or related industry with proven work examples
Bachelor's degree preferred, with major in English, Marketing, Communications, Journalism or equivalent a plus
8+ Years of experience preferred
Self-starter, clear communicator, a creative writer and a grammar-lover. Passionate about storytelling and see the value in a consistent and cohesive brand voice.
Able to think big picture but also execute & hone in on the finer details
Experience in crafting the language for both product (packaging, product descriptions) and brand marketing x-channels
Experience in writing across a multitude of marketing platforms with a solid understanding of the landscape
Understanding of how to translate business priorities into highly engaging consumer-facing messaging
Experience in successfully concepting and managing projects from start to finish
Collaborative team-player who brings an optimistic outlook to the team
Open to feedback & solution-oriented
Able to quickly iterate on ideas
Strategic, innovative & creative thinker willing to push the envelope and bring fresh, innovative ideas to life
Familiar with project management tools such as Asana
Able to work within Slack, Figma

Responsibilities

Serve as the lead in stewarding & executing OUAI’s global brand voice, including all campaign copy development
Serve as the in-house copy expert in developing all copy touch-points for the brand globally inclusive of both product-focused copy, as well as marketing & brand copy
Core touchpoints include: Product copy (All PDP & retailer copy, PD romance copy, short-form product marketing copy, new product launch copy & more), Brand/Marketing copy (All campaign copy, PR mailers & notecards, OOH, print collateral, In-store VM & eventing copy, some organic social copy), Digital marketing (All Email/SMS, paid social, Amazon, DTC site)
Adhere to our brand book & serve as a gatekeeper for the brand’s voice, ensuring that all external outputs meet our brand guidelines and clearly convey our DNA
Align cross-functional stakeholders (Product, Digital, Sales) on messaging for campaigns and launches, providing cohesive copy docs and fleshed out guardrails
Develop and manage the global master copy files
Lead all copy asset management - ensuring all materials are kept up-to-date, and that information is disseminated to the organization & external partners as needed
Create compelling presentations for internal stakeholders, retailer meetings, etc. to convey storytelling & brand voice
Maintain OUAI’s brand voice at retail; bringing the story of our brand and products to life in a way that’s optimal for retailers’ environments, while being at the forefront of the landscape with active research and analysis
Closely partner with digital team to develop copy across a multitude of Digital touchpoints, building copy for campaigns that cohesively amplify our messages and drive conversion