Copywriter

Zulay Kitchen•Clearwater, FL

46d

About The Position

We're looking for an E-Commerce Copywriter who understands that great product copy is about more than describing what a product does. You understand the relationship between products, customers, messaging, SEO, and conversion—and you know how to turn product features into compelling reasons to buy. As our E-Commerce Copywriter, you'll help shape how Zulay Kitchen's products are presented across our e-commerce channels. You'll write and optimize product listings, develop messaging for new products, research customers and competitors, and continuously look for ways to make our copy more compelling and conversion-focused. We're looking for someone who is a strong writer, customer-focused, creative, curious, and obsessed with figuring out what makes people click—and buy.

Requirements

2+ years of professional copywriting experience, preferably in e-commerce, DTC, retail, or consumer products.
Proven experience writing product listings or conversion-focused copy.
Excellent written English, grammar, and editing skills.
Strong understanding of customer psychology and persuasive writing.
Experience with Amazon and other e-commerce marketplaces is highly preferred.
Understanding of e-commerce SEO and keyword optimization.
Strong research skills and attention to detail.
Ability to manage multiple products and deadlines independently.
Comfortable receiving feedback and iterating on copy.
A strong instinct for what makes copy clear, engaging, and convincing.

Nice To Haves

Experience with Amazon A+ Content / Enhanced Brand Content.
Familiarity with Helium 10, Jungle Scout, or similar tools.
Shopify experience.
Experience working with physical consumer products, particularly kitchen, home, or lifestyle brands.
Experience collaborating with designers, photographers, or creative teams.
Experience using AI tools to support research and content workflows while maintaining originality and brand voice.

Responsibilities

Write and optimize product titles, bullet points, descriptions, and other e-commerce content.
Create compelling product copy that clearly communicates what the product does, why it matters, and why customers should choose it.
Turn product features into customer-focused benefits and persuasive messaging.
Develop copy for Amazon listings, Shopify product pages, A+ Content, social media, email campaigns, product packaging, and other customer-facing marketing materials.
Write messaging for new product launches, promotions, and other marketing initiatives.
Maintain a consistent and recognizable Zulay Kitchen brand voice across product content.
Review existing product listings and identify opportunities to improve clarity, engagement, and conversion.
Analyze customer reviews, questions, feedback, and competitor listings to understand what customers care about.
Identify customer pain points, objections, motivations, and purchasing triggers.
Develop messaging that addresses customer concerns and makes the value of our products immediately clear.
Help identify the strongest selling points and differentiators for each product.
Continuously test and refine messaging based on performance and customer response.
Conduct keyword research and incorporate relevant search terms naturally into product copy.
Optimize listings for search visibility without sacrificing readability or persuasive messaging.
Stay current on Amazon and e-commerce SEO best practices.
Research competitors and identify opportunities to differentiate Zulay Kitchen products.
Keep up with changes in marketplace algorithms, customer behavior, and e-commerce trends.
Work closely to develop and execute product messaging and content strategies.
Collaborate with Category Managers, Amazon Sales Specialists, Designers, and other team members to understand products and their target customers.
Conduct product and market research before developing copy.
Partner with the creative team to make sure copy and visuals work together to tell a strong product story.
Take feedback, iterate quickly, and continuously improve your work.