Copywriter
About The Position
We are seeking a strategic, detail-oriented Copywriter to join our growing team and help shape the voice of a contemporary, science-backed skincare brand. This role will be responsible for translating clinical innovation, ingredient science, and product efficacy into compelling, consumer-facing narratives that drive engagement, education, and conversion across all channels. The ideal candidate possesses a rare combination of creative storytelling and scientific curiosity—someone equally comfortable writing a breakthrough product launch campaign as they are crafting a high-performing product detail page. They understand how to elevate complex skincare science into clear, persuasive language while maintaining a premium, sophisticated brand voice. Reporting to the Art Director, this role will partner closely with Brand Marketing, Product Development, E-Commerce, CRM, Social, and Design teams to ensure consistency and excellence across every customer touchpoint.
Requirements
- 5+ years of copywriting experience, preferably within beauty, skincare, wellness, luxury consumer goods, or related categories
- Strong portfolio demonstrating expertise across campaign development, digital commerce, CRM, and product storytelling
- Proven ability to write within a premium, elevated brand voice
- Experience translating scientific, technical, or ingredient-driven information into compelling consumer narratives
- Strong understanding of skincare, beauty, wellness, or adjacent consumer categories
- Exceptional attention to detail and commitment to accuracy
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Collaborative mindset with excellent communication and presentation skills
- Ability to perform essential duties, with or without reasonable accommodation
- Ability to operate independently in a fast‑paced, ambiguous environment
- Strong self‑management, prioritization, and ownership of outcomes
- Proactive problem‑solving and clear, consistent communication
Responsibilities
- Lead copy development for new product development (NPD) launches, from concept and positioning through campaign execution
- Craft compelling product narratives that communicate formulation innovation, ingredient benefits, and clinical efficacy
- Develop launch messaging frameworks, campaign concepts, taglines, and supporting creative copy
- Translate complex scientific information into clear, accessible, and engaging consumer language
- Write and refine primary and secondary packaging copy, including product descriptions, directions, claims, and regulatory-compliant messaging
- Partner with Product Development and Regulatory teams to ensure accuracy and consistency across all packaging communications
- Own website copy across key consumer touchpoints, including: Product Detail Pages (PDPs), Landing Pages, Collection and category pages, Promotional banners, Bundles and merchandising experiences
- Optimize content to balance brand storytelling, education, and conversion
- Develop copy for lifecycle marketing initiatives, including: Email campaigns, Automated customer journeys, Product launch communications, Promotional and retention programs
- Write SMS messaging that reflects the brand voice while driving engagement and conversion
- Support social media copywriting across organic and paid channels
- Contribute to content calendars, campaign messaging, and brand storytelling initiatives
- Ensure all communications reinforce the brand's premium positioning and strategic narrative
- Serve as a guardian of the brand voice across all channels
- Maintain consistency in tone, messaging, and positioning while adapting copy for channel-specific needs
- Continuously evolve and refine messaging frameworks as the brand grows
- Perform other duties as assigned
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
