Copywriter

VML • New York, NY

12h • $45,000 - $90,000 • Hybrid

About The Position

VML is seeking a witty, culturally fluent Copywriter to lead social-first campaigns that connect brands to culture—and people to brands. You’ll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing. You’re a conceptual thinker and sharp writer who can flex across tone, format and medium, whether it’s for an Instagram caption, influencer script or campaign writeup. You have a deep understanding of what makes people stop scrolling and start engaging. Everything you write gets people talking. You shape brand personas, builds worlds through resonant content and make brands feel relevant in-feed. Bonus points if you are versed in shooting, editing and creating content yourself. This role is ideal for a copywriter who can flex between big ideas and snackable content, understands tone like a second language and thrives in the fast pace of social.

Requirements

• Strong conceptual instincts with a portfolio that shows social work, campaign thinking and tonal range
• Experience creating conceptual campaigns and social-first activations for brands
• Deep understanding of social platforms and how to write for each including TikTok, Instagram, YouTube Shorts, Pinterest, etc.
• Experience shaping brand voice and tone across formats and content types
• Ability to turn insights into stories, scripts and formats that resonate
• Familiarity with influencer/content creator workstreams and how to brief or collaborate with them
• Proven ability to work solo and collaboratively across disciplines
• Fluent in cultural trends, internet aesthetics and emerging formats
• Strong communication skills and collaborative energy
• Exceptionally organized, detail-oriented and able to juggle multiple projects and deadlines in a fast-paced environment
• Passionate about making great creative work and consistently pushing it further
• Obsessed with culture, internet trends and the ever-evolving social media landscape

Nice To Haves

• Comfortable with lo-fi content creation, editing apps, or have a social presence and regularly post original content

Responsibilities

• Concept ideas grounded in human insight, cultural relevance and platform behavior
• Craft compelling copy across all formats: captions, on-screen-text, content series, campaigns, creator briefs and more
• Adapt to a range of brand voices and tones while maintaining clarity, personality and consistency
• Partner with an Art Director to bring concepts to life across platforms like TikTok, Instagram, YouTube Shorts, Pinterest and more
• Collaborate with creative leads, strategists, producers and social managers to translate insights into compelling creative, as well as creators to make work that moves fast and hits the moment
• Participate in brainstorms, writers’ rooms and quick-turn ideation
• Present work internally and externally with clarity, confidence and a strong creative POV
• Stay plugged into trends, formats, memes, platform language and culture

Benefits

• Group health coverage options (medical, dental, vision)
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
• Variety of paid time off offerings
• Real-time feedback
• Growth-oriented mindset
• Training opportunities through VML and WPP

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed