Copywriter- DTC & E-Commerce

SharkNinja•New York, NY

6d•Hybrid

About The Position

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 4,100 associates, SharkNinja products are sold at key retailers, online and offline, and through distributors around the world. The Copywriter will be an important voice within SharkNinja's DTC and E-Commerce Creative team, where brand storytelling and commerce performance come together. This role partners closely with Creative, Brand Marketing, Performance Marketing, and Product teams to drive awareness, conversion, and loyalty across our direct and digital commerce channels. From campaign copy and landing pages to paid social and email, this role ensures SharkNinja's Shark and Ninja brands show up with clarity, consistency, and impact at every consumer touchpoint. You'll thrive here if you love the intersection of brand and performance, can move fast without sacrificing craft, and know how to write copy that doesn't just sound good — it converts.

Requirements

2+ years of experience as a copywriter with a focus on DTC, e-commerce, or performance-driven creative
Bachelor's degree in English, Communications, Linguistics, Marketing, or a related field
Proven ability to write across multiple formats including digital advertising, email, landing pages, PDPs, and paid social
Experience writing copy that balances brand storytelling with conversion performance
Working knowledge of the DTC and e-commerce funnel and how copy drives results at each stage
Hands-on experience using AI tools such as ChatGPT, Claude, or similar platforms for creative ideation, copy drafting, and content iteration — this is a requirement, not a nice-to-have
Strong written and verbal communication skills with the ability to present and defend creative decisions
Detail-oriented with the ability to manage multiple projects in a fast-paced environment
SEO, GEO, and AEO expereince

Nice To Haves

Experience within consumer products, lifestyle, home, or technology-driven brands
Familiarity with A/B testing and performance-informed creative development
Experience collaborating within in-house creative teams or integrated agency environments
Comfort working in highly iterative, test-and-learn creative models

Responsibilities

Write compelling, conversion-driven copy for landing pages, PDPs, email, paid social, digital advertising, and other direct-to-consumer touchpoints
Support the development of creative concepts and copy for DTC campaigns, product launches, and always-on commerce content across Shark and Ninja brand channels
Translate product features and innovations into consumer-first messaging that drives both brand love and purchase intent
Leverage AI tools to accelerate ideation, copy iteration, and content production while maintaining brand voice and creative quality
Partner with Art Directors, Designers, and Creative Ops from concept through execution, ensuring copy and creative work together seamlessly
Collaborate with Performance Marketing, Brand Marketing, and Consumer Insights to align messaging with business goals and audience signals
Use performance data and consumer insights to refine messaging and evolve copy based on what's working
Help maintain brand voice consistency across DTC and e-commerce channels for both Shark and Ninja