Copy Lead

Whoop • Boston, MA

9d

About The Position

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Copy Lead, Brand to elevate brand storytelling through bold ideas and exceptional craft. This role is responsible for leading concept development and execution across integrated campaigns, social, and partnerships—bringing a distinct point of view and a high bar for creative excellence. As a senior individual contributor, you will shape and drive creative work across key campaign initiatives, partnering closely with copy and creative teammates to expand and push the WHOOP voice.

Requirements

• 5–8 years of experience in copywriting with a strong portfolio of campaign or brand work
• Demonstrated expertise in crafting taglines, campaign lines, and concept-driven creative
• Experience writing scripts for video, social, and other narrative formats
• Strong understanding of social platforms and how to create work that resonates in culture
• Experience developing naming systems for campaigns, products, or initiatives
• Strong creative instincts with the ability to generate, refine, and elevate big ideas
• Experience collaborating with cross-functional teams and contributing to fast-paced, iterative creative processes
• Comfort presenting creative work and engaging in constructive critique with peers and stakeholders
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Responsibilities

• Lead concept development and write high-impact campaign ideas including taglines, campaign lines, and headline-driven executions across channels
• Own creative output across key projects, setting the bar for quality, craft, and originality
• Translate briefs and insights into compelling creative territories, including naming systems, campaign platforms, and narrative frameworks
• Write across OOH, print, digital, email, experiential including scripts for video and social content, with a strong understanding of platform-specific best practices
• Partner cross-functionally with brand, design, and creative teams to deliver integrated campaigns, social content, and partnerships
• Present and articulate creative concepts clearly and persuasively to internal stakeholders, incorporating feedback to strengthen the work
• Provide feedback and elevate other writers’ work
• Work alongside creative leadership to protect and evolve the WHOOP voice

Benefits

• Equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
• Generous equity package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed