Coordinator, Strategy

Universal Music•New York, NY

3d•Onsite

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How you'll CREATE: Support the Chief Strategy Officer and the broader Collective organization through project coordination, department liaising, campaign execution, presentation development, and day-to-day operational needs. Coordinate cross-functional initiatives across the Advertising, Creator Strategy, Owned & Operated Network, Creative, Commerce, CRM, Digital and Marketing teams to help ensure campaigns stay organized, on brand, on target with KPI’s, on schedule, and aligned with overall rollout objectives. Assist with campaign planning, asset organization, creator campaigns, owned content network timelines, and reporting for advertising, creator, and content network initiatives across REPUBLIC Collective's labels and artist roster. Partner with UMusic Shop, internal D2C teams and label marketing teams to support artist merchandise activations, exclusive product launches, limited-edition campaigns, integrated fan engagement opportunities and oversee all REPUBLIC Label Collective products at the UMusic Shop. Help coordinate unique cross-platform marketing programs that connect creator campaigns, paid media, owned content network, CRM, merchandise, and artist initiatives into cohesive fan experiences. Prepare presentations, campaign recaps, performance reports, and executive-ready materials using data and insights gathered across multiple departments. Track campaign KPI’s, milestones, budgets, invoices, purchase orders, and other execution workflows to support an efficient campaign. Coordinate meetings with internal stakeholders, external agencies, creator partners, vendors, and cross-functional teams while managing follow-up communications and action items. Organize shared resources, project trackers, and documentation to improve collaboration and knowledge sharing across the Strategy organization. Assist in researching emerging digital platforms, creator trends, fan behavior, advertising innovations, and new technologies that may create opportunities for artist growth. Support planning and execution of team meetings, brainstorms, offsites, artist activations, and special projects as business needs evolve.

Requirements

2–3 years of experience in marketing, strategy, project coordination, digital media, content creation, etc. in Music or at a Social Media Agency.
Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
Excellent written, verbal, and interpersonal communication skills.
Highly detail-oriented with exceptional follow-through and a proactive approach to problem-solving.
Comfortable working in a fast-paced, collaborative environment with shifting priorities.
Proficiency in Microsoft Office (PowerPoint, Excel, Outlook, Word) and Google Workspace.
Ability to work with AI Tools such as Chat GPT.
Analytical mindset with an interest in campaign performance, audience insights, and digital marketing trends.
Passion for music, social media, creator culture, eCommerce, and emerging technologies.
Positive attitude, strong work ethic, and eagerness to learn from a collaborative team.

Nice To Haves

Adobe Suite is a plus
Experience with project management tools such as Asana, Monday.com, Airtable, or similar platforms is a plus.

Responsibilities

Support the Chief Strategy Officer and the broader Collective organization through project coordination, department liaising, campaign execution, presentation development, and day-to-day operational needs.
Coordinate cross-functional initiatives across the Advertising, Creator Strategy, Owned & Operated Network, Creative, Commerce, CRM, Digital and Marketing teams to help ensure campaigns stay organized, on brand, on target with KPI’s, on schedule, and aligned with overall rollout objectives.
Assist with campaign planning, asset organization, creator campaigns, owned content network timelines, and reporting for advertising, creator, and content network initiatives across REPUBLIC Collective's labels and artist roster.
Partner with UMusic Shop, internal D2C teams and label marketing teams to support artist merchandise activations, exclusive product launches, limited-edition campaigns, integrated fan engagement opportunities and oversee all REPUBLIC Label Collective products at the UMusic Shop.
Help coordinate unique cross-platform marketing programs that connect creator campaigns, paid media, owned content network, CRM, merchandise, and artist initiatives into cohesive fan experiences.
Prepare presentations, campaign recaps, performance reports, and executive-ready materials using data and insights gathered across multiple departments.
Track campaign KPI’s, milestones, budgets, invoices, purchase orders, and other execution workflows to support an efficient campaign.
Coordinate meetings with internal stakeholders, external agencies, creator partners, vendors, and cross-functional teams while managing follow-up communications and action items.
Organize shared resources, project trackers, and documentation to improve collaboration and knowledge sharing across the Strategy organization.
Assist in researching emerging digital platforms, creator trends, fan behavior, advertising innovations, and new technologies that may create opportunities for artist growth.
Support planning and execution of team meetings, brainstorms, offsites, artist activations, and special projects as business needs evolve.

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent