Coordinator, Marketing & Strategic Alliances - BRP Experiences

BRP•Montreal, QC

1d•Hybrid

About The Position

BRP Experiences is BRP’s newly created experience brand, offering exclusive experiences operated by certified outfitters. Its mission is to make the experience of our products accessible to all by offering the ultimate experience of our vehicles for potential buyers or adventurers. This division of BRP is an opportunity for the company to increase accessibility to our products by reaching new entrants with a non-product-oriented mindset, focusing first and foremost on customer experience. Based in Montreal, the coordinator will have dual reporting - to the Digital Experience Lead, and the International Business Lead for BRP Experiences. The Coordinator will have the opportunity to support the development of new and existing strategic partnerships as well as work on the new website.

Requirements

Bachelor’s degree in marketing, business administration, operations or equivalent
Experience in dealing with partnerships, digital marketing or related marketing roles
Good understanding of CRM
Familiar with technological tools such as SalesForce, Google suite, Air Table, etc.
Comfortable building slides and presentations
Independence and flexibility, ability to take initiative and adapt to changes
Excellent project management and organizational skills, ability to prioritize numerous deliverables and to respect commitments
Proven ability to work as part of a team and collaborate with different departments
Team player, willing to jump in and help as needed
Challenges status quo, innovative and works to make things better
Data driven, uses critical thinking and balance of data in making decisions and recommendations
Has a truly global mindset

Responsibilities

Assisting in developing existing relationships with our current partners and identifying new alliances of value to our network
Working to ensure the agreed rights and benefits of the agreements are delivered
Create resources with the partner for the operations team to bring the network onboard
Prepare reports on engagement and different metrics to measure the partnerships success
Work closely with the operations team to identify opportunities for alliances
Facilitate and coordinate operator adventure content creation and ensure it respects set parameters
Assist digital lead with research and analysis for website improvements, ensuring the site is optimized for user experience and conversion.
Support with market trends, performance data, and competitor activities requests
Digital Agency coordination and sprint participation
Oversee the creation, scheduling, and execution of newsletters, ensuring content aligns with brand messaging and engages the target audience.
Help track digital marketing performance and report key insights to optimize strategies.
Ensure follow-ups with internal and external stakeholders regarding website updates & marketing initiatives