Coordinator - Lifecycle CRM Operations

Hard Rock Digital•United States, FL

1d•Hybrid

About The Position

This role will be a key contributor within the Lifecycle Marketing team focused on operational execution and cross-functional coordination. The position will help to drive the strategy, build, testing and day-to-day operations of promotional campaigns while serving as a critical link between product, CRM, operations, omni and customer service teams. Working cross-functionally with teams across the business, you will contribute to customer lifecycle operations to align with business objectives and regulatory requirements, while advising an evolving product roadmap and developing a strong team-first set of processes.

Requirements

A strong understanding of online gaming customers and sports fans’ preferences with experience in how promotional strategies can improve their engagement.
2-3 years of digital sportsbook, DFS, gaming or casino experience in an operational strategy, CRM, or marketing coordinator role.
Hands-on experience building and QAing campaigns within CRM platforms and/or promotional management tools
Ability to document and communicate technology issues and follow escalation processes through to resolution
Experience maintaining process documentation and contributing to training materials for operational workflows.
Strong written and verbal communication skills with the ability to clearly convey operational processes and issue statuses.
Comfort working in a fast-paced, evolving industry where priorities shift and process-building is ongoing.

Responsibilities

Maintain and update the project management board to accurately reflect campaign status, timelines, and task ownership across the workstream.
Build and configure promotions campaigns end-to-end, ensuring accuracy in offer mechanics and targeting.
Assist in QA and testing processes for new product features and promotional tooling, identifying and flagging gaps.
Support the scoping and triaging of technology issues affecting promotional delivery, documenting findings, and coordinating with relevant stakeholders toward resolution.
Partner with CRM team to align promotional builds with messaging strategy and channel execution.
Adhere to process documentation for campaign builds, QA workflows, and operational procedures.
Ensure all promotional materials and configurations meet compliance and brand standards.
Track operational and campaign performance trends to surface issues to support team decision-making.
Serve as the primary liaison between customer service and marketing teams, translating frontline feedback into actionable improvements to campaigns and processes.