Coordinator, Integrated Marketing - Social Media

White & Case LLP•New York, NY

1d•$73,600 - $110,400•Onsite

About The Position

In this role you will bridge day to day channel management and content execution with strategic responsibilities. You will manage key aspects of the Firm’s social media presence, support the development and implementation of social campaigns that align with Firm priorities, and turn performance data into actionable recommendations – leading with social-first thinking via a strong social strategy background. You will partner closely with the wider social media team, helping to ensure the Firm’s channels are timely, accurate and aligned with our broader marketing strategy. This role will also support ad hoc opportunities across the paid media, sponsorships and employer brand team.

Requirements

3–5 years of experience in social media, digital marketing or a related field, preferably in a professional services or B2B environment
Demonstrated experience managing or supporting corporate social media channels and content calendars
Has a strong understanding of social media algorithms, audience behaviors, and what “social-first” looks like
Knowledge of social listening and familiarity with social media management platforms; interest in leveraging AI tools to enhance efficiency and output
Strong writing and editing skills, with the ability to adapt tone and message for different platforms and audiences
Comfort working with data and analytics tools to derive insights and inform recommendations
Experience collaborating with creative, marketing and business stakeholders

Responsibilities

Bring strong social strategic thinking to day to day content decisions, ensuring alignment with the overarching social strategy and Firm objectives
Serve as a day to day social subject matter expert to internal stakeholders on best practices, formats and platform nuances
Partner with teams to translate campaign or practice area goals into actionable social plans
Contribute to social media trainings and POV development by sharing social best practices
Support the Executive Communications Program by drafting or refining copy, contributing to executive social calendars and assisting with social strategy needs
Manage the scheduling and publishing of content across Firm and employee advocacy programs, ensuring content is accurate, social-first, on brand and ready for go live
Support oversight of the Firm’s social channels from a maintenance perspective, monitoring comments and flags, and escalating issues or risks as needed
Lead on cadenced and ad hoc social media reporting asks
Identify emerging trends, content performance patterns and audience behaviors and surface them as actionable insights to inform future content and campaigns
Develop and refine copy for social channels, ensuring alignment with the Firm voice
Collaborate with the creative team to adapt and optimize creative for social
Support in planning and executing social first campaigns that support larger integrated marketing efforts, including channel mix, timing, sequencing and amplification approaches
Serve as an internal point person for social listening, management, and analytics tools, helping to ensure consistent use of tagging, workflows and best practices
Identify practical opportunities to incorporate AI tools into social workflow
Maintain and refine social calendars, ensuring content is timely, strategic and coordinated with broader marketing and communications efforts
Execute on social listening asks and synthesize findings into clear observations
Support strategic use of the Firm’s employee advocacy tool by coordinating content selection and publication to the platform