Coordinator, Influencer Marketing

Tatcha•San Francisco, CA

17h•$26 - $29•Onsite

About The Position

We’re looking for a driven, thoughtful Influencer Marketing Coordinator to join our dynamic, fast-paced Influencer Marketing team. This role will be a key part of our industry-leading team and will help bring to life our marketing initiatives, foster influencer relationships, and manage our day-to-day programs. The ideal candidate is detail-oriented, conscientious and committed to accuracy, and will come with experience in influencer marketing within the beauty or fashion industries. This candidate will be able to multitask under time constraints, meet deadlines, and work within a fast-paced environment. A self-starter who is resourceful and a team player.

Requirements

Bachelor’s degree or equivalent experience in marketing or related fields.
Minimum 2+ years of experience in PR and/or marketing; agency or experiential
Experience with beauty, fashion, or lifestyle brands
Excellent knowledge of social media platforms, influencers, and best practices
Critical thinker and problem-solving skills
Must be based in San Francisco
Comfortable with G-Suite, especially Google Sheets, Calendar, Slides

Nice To Haves

Self-starter with a can-do positive attitude and a roll-up-your-sleeves approach.
Resourceful and motivated.
Exceptional attention to detail while managing multiple simultaneous projects.
Personable, open-minded and flexible with demands and changes in an entrepreneurial, fast-paced environment.
Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas.
Excellent communication, relationship-building, project management, and time management skills,
Knowledgeable & passionate about the influencer landscape, the beauty industry and social media – a trend-hunter and culture-watcher.
A creative thinker, always bringing fresh ideas to the table.
Welcome and learn from feedback, finding ways to incorporate it into future plans.

Responsibilities

Manage influencer database (updating trackers, addresses, vetting influencer requests, gifting, etc)
Help team identify, vet and develop talent
Work closely with agency partners to intercept and respond to in-bound influencer requests
Coordinate monthly community mailers, including vendor communications, workback timeline and mailer list management
Support creator retention efforts through community engagement
Support retailer influencer programs including Sephora Squad, Ulta Beauty Collective (UBC)
Assist with Canada influencer marketing initiatives, including creator vetting, and gifting
Placing/tracking influencer product orders for gratis orders
Coordinate milestone gifting and personalized moments for creators to strengthen long-term brand relationships
Assist with the execution of all organic, paid, and experiential marketing activities
Support with mailer list management and timelines
Keep campaign trackers, mailer lists, and project documents organized and up to date to ensure smooth execution
Track and report activation and evergreen results in a timely manner via influencer marketing platforms
Support in preparing post mortem presentations to analyze strengths and areas for improvement
Monitor competitor coverage, industry trends, influencer landscape shifts
Support the management of affiliate platforms (e.g., ShopMy, TikTok Shop, LTK), including creator vetting, support campaigns, and track program performance.
Manage day-to-day documents and files to maintain team productivity
Assist with tracking and updating team budgets following activations; manage payment to vendors