Coordinator, Field Marketing - BeatBox

Anheuser-Busch • Remote - TX, TX

15d • $66,400 - $78,850 • Hybrid

About The Position

The Field & Events Marketing Specialist (FMS) builds the local face of BeatBox in their market in the most relevant way and follows the BeatBox national strategies and priorities. Reporting to the Director of Field Marketing, you will build local networks including opinion leaders and essential influencers both online (social media) and offline. You will create marketing programs in the areas of our business; On Premise, Off Premise, events, and New Business opportunities that impact the heart of local consumers, leading to the successful development of the brand.

Requirements

• There is a requirement to maintain a state sampling license to legally handle and pour alcohol at events.
• Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape.
• Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales.
• Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty.
• Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty.
• Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors.
• Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits.
• Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets.
• Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market.
• Skill in managing marketing budgets efficiently to maximize return on investment.
• Ability to identify and address challenges and obstacles that may arise during marketing initiatives.
• Willingness to adapt to changing market conditions and consumer preferences.
• Strong networking and relationship-building skills to collaborate effectively with distributors, retailers, and other stakeholders.
• Effective organizational skills to manage multiple marketing initiatives and events simultaneously.
• Awareness of and compliance with industry regulations, especially if working with alcoholic beverages.
• Experience and skill in conducting product sampling events and activities.
• 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
• 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success.
• Prior experience with Dallas distributor, Ben E Keith, or surrounding Texas Distributors
• Success in building collaborative projects from idea to execution
• Marketing communication with emphasis on building strategic partnerships

Nice To Haves

• Alc beverage experience is a plus!

Responsibilities

• Win over the 21+ consumers to bring BeatBox to life in your market!
• Build a local network while infusing national strategies and philosophy in the field.
• Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation
• Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts
• Align with your Sales/Trade Marketing counterparts to support activations, merchandising, and sales blitzes in your area
• Activate national events with other FMSs/Brand Reps in regional territories
• Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments
• Ride-alongs with distributors to help with sales support
• Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area
• Identify event opportunities in your area that require sampling activations
• Identify Beatbox influencers and partnership opportunities to support your local market
• Develop social media content that could be used in local area campaigns
• Maintain focus on the home market while additionally co-managing events
• Develop Brand Engagement Activation Team in home markets - demos/scheduling and store visits
• Manage national/regional festivals from beginning to end (collaborating with BeatBox Field Events Managers) utilizing a master festival checklist
• Setup weekly 15-minute check-ins with the internal team 8-10 weeks out from the festival to ensure staying on track
• On-site manager for festival (travel) for end-to-end execution
• Plan and execute activations and coordinate logistics for personnel & POS
• Complete festival recaps and set up post-festival call to recap with wholesaler, SEM & RD
• Social/digital training with FMS team

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed