Coordinator, Digital Marketing Offers, Loyalty
RBC•Toronto, ON
•Hybrid
About The Position
The Digital Marketing Coordinator- Loyalty position will work closely with the Digital Marketing Managers, Avion Marketing partners and RBC Avion business leads to manage digital development, maintenance, and content implementation for various RBC Avion offers, marketing banners, landing pages and emails.
Requirements
- Post-secondary degree/diploma
- Experience in online marketing or related marketing
- Excellent written and verbal communication skills
- Ability to work with minimum supervision and as a part of the larger team
Nice To Haves
- Experience with web content management systems
- Web analytics experience including Google Analytics
- Experience with responsive design and development (HTML, CSS, Javascript, XML/JSON, databases, APIs)
- Experience with digital marketing best practices and SEO practices
- Experience with project management tools ( Asana, JIRA, etc)
- Experience within the financial industry would be an asset
Responsibilities
- Support the Digital Marketing Managers by executing various integrated marketing tactics in alignment with stakeholder and business objectives – special focus on BAU banner/offer and email execution
- Assist in project management of digital development and maintenance projects, including stakeholder/legal approval, translation and working with internal copywriters and designers to request and manage project content
- Responsible for the ongoing management and requests of HTML link URL requests, deeplink requests, vanity URL’s and URL redirects
- RBC Connect site updates
- Generate website traffic reports for key stakeholders
- Conduct key regular stakeholder meetings
- Ensure that project deliverables are of a high quality and any development adheres to the standards of RBC
- Manage maintenance process to ensure all requests are responded to in a timely manner (JIRA)
- Ensure applicable pages are accurate, function properly and comply with all RBC regulatory standards, design requirements and SEO guidelines
Benefits
- Flexible work/life balance with hybrid model (3 days in office at 88 Queens Quay, Toronto)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
