Coordinator, Consumer Marketing

New York Islanders Hockey Club LP•Village of Floral Park, NY

1d•$57,000 - $67,000•Hybrid

About The Position

The New York Islanders Hockey Club is seeking a dynamic, detail-oriented, and motivated Coordinator, Consumer Marketing to join their team. This role owns the deployment of all New York Islanders email and SMS communications and serves as the day-to-day driver of their Marketing Support Plan and campaign go-to-market process. The Performance Marketing team develops and executes data-driven campaigns that drive acquisition, retention, and revenue growth, focusing on reaching the right audience with the right message and continuously optimizing performance based on insights and results.

Requirements

Bachelor’s degree in marketing, business, or a related field
1+ years in digital marketing, advertising, or performance marketing
Familiarity with Salesforce Marketing Cloud, Attentive, and Google Analytics
Excellent communication and collaboration skills
Curious self-starter who learns new concepts quickly
Creative mindset with the ability to think outside the box
Detail-oriented, highly organized, and able to manage multiple projects at once
AI-forward: a point of view on how AI and emerging technologies can be embedded into everyday workflows
Working knowledge of HTML, CSS
Familiarity with pulling data in SQL

Responsibilities

Help create New York Islanders email and SMS communications
Manage campaign execution within email and SMS platforms, including audience selection, scheduling, and deployment
Own overall quality assurance - link checks, copy reviews, segmentation validation, and email & SMS calendar upkeep before every launch
Partner with internal teams to ensure email and SMS efforts are aligned with broader paid media and go-to-market campaigns
Gather, organize, and prepare audience lists for use in paid media campaigns and audience segmentation efforts
Help maintain accuracy and organization of targeting inputs used across campaign execution
Support audience strategy by ensuring proper alignment between campaign objectives and target segments
Help execute Marketing Support Plans (MSPs), serving as a point of intake, documentation, and follow-through for campaign requests as needed
Assist campaign go-to-market strategy and launch, translating business objectives into channel plans and executional timelines
Support go-to-market planning and execution across marketing initiatives. For event-specific campaigns, in-person event support may be required as part of execution duties
Complete campaign briefs, ideation plans, and execution documents to ensure campaigns align with broader business goals
Coordinate with internal stakeholders to help keep launches on track and properly documented
Assist in submitting creative requests to the creative team, ensuring campaign objectives, timelines, and asset needs are clearly communicated
Participate in the creative review process and provide feedback to help refine and improve marketing materials
Help ensure assets are delivered accurately and on time for campaign launches
Report on email and SMS campaign performance, including delivery, engagement, and conversion metrics
Utilize platforms such as Google Analytics and Tableau to monitor campaign performance and identify trends
Prepare recurring and ad hoc reports highlighting key performance metrics, insights, and areas for optimization
Support testing and performance analysis to improve campaign effectiveness over time