Coordinator - Casino Lobby

Hard Rock DigitalUnited States, FL
Hybrid

About The Position

Every player who opens our casino lobby should see something that feels built for them. This role exists to make that happen. You'll help shape and execute the content strategy behind our lobby experience, personalizing what players see across multiple jurisdictions and continuously sharpening it based on what's working in the market. This isn't a back office execution role. We're looking for someone who's genuinely curious about player behavior, has an eye for what makes a game or category compelling, and wants to help build the next generation of casino content strategy.

Requirements

  • Experience in content strategy, merchandising, or lobby/category management, ideally in a digital product environment
  • Strong instinct for market and competitive research, with the curiosity to dig into what other operators are doing and why
  • Comfort working across multiple jurisdictions with differing rules, timelines, and content requirements
  • Clear, structured written communication for pitching ideas and documenting content decisions
  • Familiarity with Atlassian Jira and Confluence, or willingness to learn

Nice To Haves

  • Casino or iGaming experience is a plus but not a requirement
  • An understanding of how personalization and recommendation systems work in a consumer app context is a plus

Responsibilities

  • Execute and maintain personalized content placements across the casino lobby, tailoring the experience by player segment and jurisdiction
  • Conduct ongoing competitor and market research, tracking how other operators structure their lobbies, categories, and promotional content
  • Pitch and help develop new game category concepts based on market trends, player data, and competitive gaps
  • Coordinate content rollouts across multiple jurisdictions, adapting for local regulatory and compliance requirements
  • Partner with content planning, operations, and game launch teams to keep lobby content fresh and aligned with new releases
  • Monitor widget and category performance, flagging what's underperforming and surfacing opportunities to test
  • Support the buildout of internal frameworks and documentation that help the wider team scale personalization efforts

Benefits

  • Competitive pay and benefits
  • Flexible vacation allowance
  • A hybrid / remote working environment
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