Coordinator, Brand Marketing

Carter's • Atlanta, GA

11h • Onsite

About The Position

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, SkipHop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's. How you’ll make an impact: Carter’s, Inc. is seeking a Brand Marketing Coordinator, Emerging Brands to join our marketing team and support the development and execution of campaigns that strengthen emotional connections between our brand and consumers. This role will play a critical part in shaping how families experience our brands across digital, retail, and wholesale channels. As part of the integrated brand marketing team, you’ll support campaign planning, content development, and performance reporting, always with a focus on delivering seamless, emotionally resonant brand experiences that drive both growth and loyalty. This role typically reports to the Brand Marketing Manager, is based in our Buckhead office, and is on-site 4 days a week.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–3 years of experience in marketing, brand management, or related field (internships included).
• Passion for consumer storytelling and building authentic, emotional brand connections.
• Strong organizational skills and attention to detail.
• Excellent verbal and written communication skills with an ability to bring clarity and emotion to brand messaging.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

Nice To Haves

• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Experience in consumer products, retail, fashion/apparel, or lifestyle brands.
• Familiarity with digital marketing KPIs, brand sentiment tracking, and consumer engagement metrics.
• Project management or agency coordination experience.
• Awareness of cultural and consumer trends with the ability to translate them into relevant, emotionally resonant campaigns.

Responsibilities

• Support the development and execution of integrated brand campaigns designed to create meaningful, emotional connections with consumers.
• Collaborate with cross-functional partners to align creative storytelling with product priorities and promotional strategies.
• Assist in writing campaign briefs that incorporate consumer insights and emotional drivers to inspire creative direction.
• Help manage the execution of in-market activations, ensuring consumer experiences are seamless, engaging, and reflective of the brand’s values.
• Monitor competitor activity, cultural trends, and consumer conversations to identify opportunities for timely, relevant storytelling.
• Assist in tracking and reporting on campaign performance across key channels.
• Synthesize consumer and campaign insights to inform recommendations and optimize future campaigns.
• Partner with analytics teams to understand brand health metrics and consumer sentiment.
• Maintain campaign timelines, track deliverables, and provide updates to ensure projects are completed on time.
• Support budget management including invoice processing and vendor reconciliation.
• Ensure all campaign assets adhere to brand guidelines and meet quality standards.
• Work cross functionally to ensure stakeholder alignment

Benefits

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level