Coordinator, Brand Marketing

Carters Inc. • Atlanta, GA

1d • Onsite

About The Position

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, SkipHop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's. How you’ll make an impact: Carter’s, Inc. is seeking a Brand Marketing Coordinator, Emerging Brands to join our marketing team and support the development and execution of campaigns that strengthen emotional connections between our brand and consumers. This role will play a critical part in shaping how families experience our brands across digital, retail, and wholesale channels. As part of the integrated brand marketing team, you’ll support campaign planning, content development, and performance reporting, always with a focus on delivering seamless, emotionally resonant brand experiences that drive both growth and loyalty. This role typically reports to the Brand Marketing Manager, is based in our Buckhead office, and is on-site 4 days a week. 50%: Brand Marketing Execution – Creating Consumer Connection Support the development and execution of integrated brand campaigns designed to create meaningful, emotional connections with consumers. Collaborate with cross-functional partners to align creative storytelling with product priorities and promotional strategies. Assist in writing campaign briefs that incorporate consumer insights and emotional drivers to inspire creative direction. Help manage the execution of in-market activations, ensuring consumer experiences are seamless, engaging, and reflective of the brand’s values. Monitor competitor activity, cultural trends, and consumer conversations to identify opportunities for timely, relevant storytelling. 30%: Marketing Analytics and Performance Measurement Assist in tracking and reporting on campaign performance across key channels. Synthesize consumer and campaign insights to inform recommendations and optimize future campaigns. Partner with analytics teams to understand brand health metrics and consumer sentiment. 20%: Project & Budget Management Maintain campaign timelines, track deliverables, and provide updates to ensure projects are completed on time. Support budget management including invoice processing and vendor reconciliation. Ensure all campaign assets adhere to brand guidelines and meet quality standards. Work cross functionally to ensure stakeholder alignment We’d Love to hear from you if: NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description. Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law. We’ve become an industry leader by providing quality – from the clothing we sell to the careers we offer our team. Shared values have paved the way to our success. We nurture inclusive work environments for everyone. We invest in our teams with training and development programs to help them build their skills. We succeed together; everyone is welcome to grow in many ways. We’ve kept our close-knit warmth since our founding. You’ll have the opportunity to work with colleagues who often become fast, lifelong friends while making new connections and sharing memorable experiences. Caring, teamwork, flexibility, and growth are what make us different. What’s not to love?

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–3 years of experience in marketing, brand management, or related field (internships included).
• Passion for consumer storytelling and building authentic, emotional brand connections.
• Strong organizational skills and attention to detail.
• Excellent verbal and written communication skills with an ability to bring clarity and emotion to brand messaging.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

Nice To Haves

• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Experience in consumer products, retail, fashion/apparel, or lifestyle brands.
• Familiarity with digital marketing KPIs, brand sentiment tracking, and consumer engagement metrics.
• Project management or agency coordination experience.
• Awareness of cultural and consumer trends with the ability to translate them into relevant, emotionally resonant campaigns.

Responsibilities

• Support the development and execution of integrated brand campaigns designed to create meaningful, emotional connections with consumers.
• Collaborate with cross-functional partners to align creative storytelling with product priorities and promotional strategies.
• Assist in writing campaign briefs that incorporate consumer insights and emotional drivers to inspire creative direction.
• Help manage the execution of in-market activations, ensuring consumer experiences are seamless, engaging, and reflective of the brand’s values.
• Monitor competitor activity, cultural trends, and consumer conversations to identify opportunities for timely, relevant storytelling.
• Assist in tracking and reporting on campaign performance across key channels.
• Synthesize consumer and campaign insights to inform recommendations and optimize future campaigns.
• Partner with analytics teams to understand brand health metrics and consumer sentiment.
• Maintain campaign timelines, track deliverables, and provide updates to ensure projects are completed on time.
• Support budget management including invoice processing and vendor reconciliation.
• Ensure all campaign assets adhere to brand guidelines and meet quality standards.
• Work cross functionally to ensure stakeholder alignment

Benefits

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level