Conversion Rate Optimization Specialist (Contractor)

Intellibright•Austin, TX

3d•Remote

About The Position

At Intellibright, traffic is not the finish line. Conversion is where performance is proven. We invest heavily in driving qualified demand across paid media, SEO, and content. The Conversion Rate Optimization Specialist owns the next multiplier. Turning that demand into measurable business outcomes. This role is for a hands-on optimizer who understands that small, disciplined improvements in user experience, clarity, and flow can unlock outsized gains in revenue. You will analyze how visitors behave, identify where intent breaks down, and systematically remove friction across websites, landing pages, and forms. This is not about making pages prettier. It is about making them perform. As a contractor, you will work directly with strategy, analytics, and media teams to ensure on-site experience aligns with traffic intent and campaign goals. Your work will amplify ROI across every channel we run. About Intellibright Intellibright is a performance driven digital marketing agency built around accountability and close client partnerships. We believe that if something does not tie back to revenue, it does not matter. Our proprietary revenue analytics connect marketing activity to pipeline, sales, and revenue across channels. Recognized by Inc. 5000 and the Financial Times 500 as one of the fastest growing companies in the Americas five years running, Intellibright is a high performance agency headquartered in Austin, Texas. Why This Role Matters Conversion optimization is one of the fastest levers for growth when traffic quality is already strong. This role exists for someone who wants to turn insight into action and behavior into revenue. If you believe great marketing only counts when it converts, you will feel right at home here.

Requirements

5 or more years of experience in conversion rate optimization, website optimization, or digital performance
Proven success improving conversion rates through experimentation and UX improvements
Strong proficiency with CRO and testing tools such as Optimizely, VWO, Google Optimize, or similar
Experience with analytics platforms such as Google Analytics
Ability to work directly in WordPress to implement changes
Familiarity with heatmapping and session recording tools such as Crazy Egg, Hotjar, or equivalent
Strong understanding of UX principles, user psychology, and funnel optimization
Ability to translate behavioral data into clear, testable recommendations
Comfort working as a contractor in a fast paced, performance driven environment

Nice To Haves

Agency or multi client experience preferred

Responsibilities

Conversion optimization across websites and the full funnel from entry point through conversion
Analysis of user behavior using analytics, heatmaps, session recordings, and funnel analysis
Identification of conversion bottlenecks and UX friction impacting lead and revenue outcomes
Evaluation of how channel traffic from Paid Media, SEO, and Social interacts with on-site experience
Development and prioritization of CRO hypotheses tied directly to business and performance goals
Design, execution, and analysis of A/B and multivariate tests across layouts, forms, CTAs, and messaging
Recommendation and implementation of UX, design, and content changes that improve clarity and conversion
Hands on work in WordPress to implement page updates, templates, and conversion focused enhancements
Collaboration with strategy, Paid Ads, SEO, and Social teams to align on traffic intent and campaign goals
Clear reporting on results with a focus on measurable outcomes rather than vanity metrics