Conversion Rate Optimization Specialist

Jobgether

2d•Remote

About The Position

This role is dedicated to improving digital customer experiences by optimizing conversion rates across websites, landing pages, and chat platforms. The Conversion Rate Optimization Specialist will design, implement, and analyze A/B and personalization experiments to maximize signups, leads, and overall engagement. Working closely with Marketing, Design/UX, Analytics, and Engineering teams, you will translate user insights into actionable experiments and full-funnel optimizations. This position requires a blend of technical, analytical, and creative skills, including proficiency in HTML, CSS, JavaScript, and experimentation platforms. You will own the end-to-end testing lifecycle, ensuring accurate data, measurable results, and scalable implementation of winning variants. The role offers opportunities to influence strategy, shape the digital experience, and deliver measurable impact across the customer journey in a fully remote, collaborative environment.

Requirements

5+ years of experience executing A/B testing and personalization frameworks, with strong understanding of web funnel performance.
Proficiency in HTML, CSS, and JavaScript to implement front-end experiments.
Experience with Adobe Experience Manager, Adobe Target, Mutiny, VWO, and web analytics tools (GA4, Looker, Tableau, etc.).
Strong analytical skills to monitor site performance, interpret data, and generate actionable insights.
Proven ability to collaborate effectively with Marketing, Design/UX, and Engineering teams.
Understanding of B2B user behavior, customer psychology, and technical trade-offs impacting conversions.
Excellent communication skills for diverse organizational levels and cross-functional teams.

Nice To Haves

Experience in B2B SaaS environments or with similar digital acquisition flows
familiarity with relevant CDP tools

Responsibilities

Execute a CRO roadmap by designing and implementing A/B tests and personalization experiments to improve conversion rates.
Configure, QA, and launch experiments using tools such as Adobe Target, VWO, or similar, collaborating with Engineering for complex variations.
Optimize web pages, forms, and digital touchpoints for full-funnel performance, including lead capture and signup processes.
Use data and user research to generate insights, assess test feasibility, and propose execution approaches balancing business priorities and technical constraints.
Translate UX wireframes and design strategies into test-ready variants, ensuring proper audience targeting and measurement.
Monitor, analyze, and report experiment outcomes, sharing results and actionable insights with Marketing and cross-functional teams.
Manage testing timelines, backlogs, and the implementation of winning variants to ensure scalable impact.