Conversion Rate Optimization Manager

Acrisure•Oklahoma City, OK

13d•Onsite

About The Position

We're seeking a data-driven Conversion Rate Optimization Manager to join our Marketing Technology team. In this role, you'll be the analytical engine behind our lead generation efforts—measuring, testing, and optimizing every touchpoint in our digital funnel to maximize conversion rates and revenue impact. You'll work at the intersection of data analysis, experimentation, and revenue modeling to continuously improve how we attract and convert prospects into customers. This is a critical role for someone who loves turning insights into action and can connect marketing metrics directly to business outcomes.

Requirements

3-5 years of experience in conversion rate optimization, digital analytics, or growth marketing
Strong proficiency with Google Analytics (GA4) and experience setting up goals, events, and custom reports
Hands-on experience with A/B testing tools and methodologies
Demonstrated ability to build revenue models and connect marketing metrics to business outcomes
Experience with CRM platforms (Salesforce preferred) and marketing automation (HubSpot preferred)
Advanced Excel/Google Sheets skills for data analysis and modeling
Strong analytical mindset with ability to derive insights from complex data sets
Excellent communication skills—ability to tell compelling stories with data
Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Nice To Haves

Experience in B2B SaaS or HR/payroll technology sectors
Knowledge of SQL for custom data queries
Familiarity with session replay and heatmap tools (Lucky Orange, Hotjar, etc.)
Experience with landing page builders and basic HTML/CSS
Background in statistics or quantitative analysis
Understanding of paid media channels (Google Ads, LinkedIn Ads)
Obsessed with testing and continuous improvement
Naturally curious—always asking "why" and "what if"
Detail-oriented without losing sight of the big picture
Comfortable with ambiguity and able to work autonomously
Collaborative team player who values cross-functional partnerships
Results-driven with a bias toward action

Responsibilities

Monitor and analyze lead generation performance across all digital channels, with focus on website conversion paths
Track and report on key metrics including CPC, conversion rates, cost per lead, lead quality scores, and pipeline velocity
Build and maintain dashboards that provide real-time visibility into funnel performance
Identify conversion bottlenecks and opportunities through data analysis and user behavior insights
Conduct cohort analysis to understand how different segments convert through the funnel
Design, implement, and analyze A/B and multivariate tests across landing pages, forms, CTAs, and user journeys
Develop testing roadmaps based on data insights, user research, and business priorities
Document test hypotheses, methodologies, results, and learnings to build institutional knowledge
Prioritize tests based on potential revenue impact and level of effort
Build and maintain revenue attribution models that connect marketing activities to closed revenue
Forecast the revenue impact of proposed optimization initiatives
Calculate ROI on marketing campaigns and optimization efforts
Partner with Sales and Finance teams to ensure accurate lead-to-revenue tracking
Leverage HubSpot, Google Analytics, Salesforce, Lucky Orange, and other martech tools to gather insights and implement tests
Identify gaps in the tech stack and recommend new tools or capabilities to improve optimization efforts
Ensure proper tracking implementation and data accuracy across platforms
Work closely with Marketing, Sales, Product, and Design teams to implement optimization initiatives
Translate complex data findings into clear, actionable recommendations for non-technical stakeholders
Present test results and strategic recommendations to leadership

Benefits

Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

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