Conversion Optimization Manager (6 month contract)

Tipalti • Plano, TX

1d • Hybrid

About The Position

We're looking for an experienced CRO contractor to maintain the momentum of our established experimentation program. This is a hands-on execution role - the strategy, infrastructure, and reporting frameworks are in place. You'll own day-to-day program operations, keep the test roadmap moving, and ensure conversion performance across our key web surfaces stays on track. The ideal candidate is a CRO practitioner who can onboard fast, work independently, and hand back a healthy, well-documented program at the end of the engagement. Please note this is a full time, fixed term 6 month contract.

Requirements

• 4+ years of hands-on CRO experience - you can own a program independently from day one
• Direct experience with Amplitude Experiment and Amplitude Analytics (required)
• Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting
• Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation
• Experience with Google Tag Manager, GA4, and Salesforce reporting
• Comfortable working cross-functionally with web, design, and demand gen teams
• Clear, concise communicator - you lead with the insight and the action, not the detail
• B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential

Responsibilities

• Execute against the existing A/B test roadmap using Amplitude Experiment launching, monitoring, and analyzing tests with minimal ramp time
• Maintain test backlog prioritization based on CVR impact and traffic volume
• Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation
• Document all test results, learnings, and winning variants for program continuity
• Support high-visibility web launches with testing validation and pre/post conversion analysis
• Collaborate with agency and internal stakeholders
• Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards
• Flag funnel anomalies and conversion drops proactively - diagnose root cause and recommend corrective action
• Implement quick-win, non-test CVR improvements (copy updates, UX fixes, form optimizations) as needed
• Maintain reporting cadence and stakeholder visibility throughout the engagement
• Leverage existing Segment (Twilio CDP) audience segments for on-site personalization and support development of playbooks
• Collaborate with Demand Gen to ensure PPC landing pages are aligned with campaign messaging and audience targeting
• Support high intent page and GTM testing and validation across the business
• Support any intent-based targeting initiatives in flight during the contract period
• Serve as the day-to-day CRO point of contact for Web Dev, Design, Demand Gen, Product, and Marketing Ops
• Partner with Marketing Ops to maintain Salesforce attribution integrity for web-influenced pipeline
• Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership
• Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement
• Deliver a clean end-of-contract handoff: test history, roadmap status, personalization playbooks, and open items

Benefits

• Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
• Competitive salary
• Matching 401K
• 15 days of PTO
• Subsidized lunch on office days
• Fresh fruit, snacks & drinks in office
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed