Convergent Video/Audio Senior Lead

PMG • Dallas, TX

10d • Hybrid

About The Position

PMG is seeking a Senior Video Lead to advance its One Video strategy, enhance alignment across teams, strengthen marketplace relationships, and ensure a unified strategic voice in the evolving video ecosystem. This role is crucial for shaping how PMG strategically plans, invests, negotiates, and activates across the video landscape, ensuring a holistic approach rather than isolated channel decisions. The Senior Video Lead will work closely with Investment Leaders, Strategy, Analytics, and Client Leadership teams.

Requirements

• 8+ years of experience in local video, audio, media investment, planning, buying, or campaign operations.
• Bachelor’s degree or equivalent work experience.
• Deep hands-on experience managing local TV, radio/audio, or convergent video/audio campaigns across multiple markets.
• Strong understanding of local audience dynamics, inventory types, pricing, partner relationships, sponsorship opportunities, market differences, and execution tradeoffs.
• Current experience with Mediaocean local buying workflows.
• Familiarity with Prisma enhancements, Nielsen or other local audience/viewership tools, and standard reporting or post-buy processes.
• Proven ability to manage campaign execution details, including placements, pacing, makegoods, posting, billing, discrepancies, reconciliations, reporting, and cost analysis.
• Strong negotiation and marketplace judgment, with the ability to evaluate local media opportunities, secure value, and maintain productive partner relationships.
• Comfort turning data, delivery signals, and marketplace intelligence into clear recommendations for optimization and future planning.
• Experience improving workflows, documenting best practices, training others, and helping teams adopt tools or process changes with consistency.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

• Lead local video and audio planning, investment stewardship, and execution across local linear TV, local radio/audio, sponsorships, live sports, and emerging local media opportunities.
• Manage multi-market campaigns from approved plans through placement, monitoring, final buy review, posting, billing reconciliation, discrepancy resolution, reporting, and cost analysis.
• Develop market-level investment recommendations considering audience needs, local inventory, pricing, timing, marketplace dynamics, reach, efficiency, and expected business outcomes.
• Coordinate with account, strategy, analytics, operations, and local-market teams to ensure clear timelines, deliverables, workflow expectations, and communication.
• Build and maintain productive relationships with local media partners for strong execution, market intelligence, pricing efficiency, inventory access, and value-added opportunities.
• Support local sports and sponsorship initiatives, including planning, negotiation, trafficking coordination, delivery tracking, makegoods, discrepancy resolution, and post-buy evaluation.
• Serve as a subject matter expert for Mediaocean local buying workflows and related Prisma enhancements, assisting with adoption and issue resolution.
• Provide guidance, training, and best-practice support to team members on local buying systems, workflow standards, QA routines, and campaign execution expectations.
• Utilize delivery, posting, pacing, marketplace, and performance signals to identify optimization opportunities, surface risks, and recommend clear next steps.
• Contribute to forecasting, budget tracking, reporting requests, and operational planning for local video and audio campaigns.
• Identify emerging local media trends, partner opportunities, sports/sponsorship packages, and workflow improvements to enhance planning and execution.
• Lead with PMG values: doing the right thing, being inclusive, staying agile, embracing challenges, and continually changing work for the better.
• Responsibilities may extend to other media channels to support broader campaign objectives and business priorities.

Benefits

• Professional Development: learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: generous paid time off and holiday allowances.
• Parental Leave: paid parental leave.
• Retirement & Pension Plans: competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior